Anglais Kedge Flashcards by Maxime Leroy Bourguin

Q

Etierement de la marque

A

Brand stretching

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Q

Control ponctuel

A

Spot check

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Q

Part de march”

A

Market Share

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Q

grp de discussion

A

Focus groupe

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Q

Grossiste

A

Wholesaler

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Q

détaillant en ligne

A

E-tailer

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Q

Image de marque

A

Brand Awareness

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Q

Sondage

A

Opinion poll

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Q

S’accaparer / dominer un marché

A

to corner a market

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Q

Dans l’ensemble

A

ON the whole

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Q

Découvert

A

Overdraft

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Q

Preteur a gage

A

Loan Shark

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Q

Capital risque

A

Venture Capital

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Q

Capital d’exploitation

A

Working capital

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Q

Capital humain

A

Human capital

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Q

Versement / accompte

A

Instalment

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Q

Garantie

A

Collateral

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Q

Suvention

A

Subsidy

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Q

Laisser tomber

A

To drop

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Q

Augmenter

A

To rise

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Q

Grimper / s’elever

A

To climb

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Q

Stable

A

Steady

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Q

To put up

A

Mettre en place

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Q

Retomber

A

To slip back

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Q

Reprendre

A

To pick up

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Q

Se remettre

A

To recover

Q

Recuperation

A

A recovery

Q

Atteindre un sommet

A

To reach a peak

Q

S’effondrer

A

To hit a low

Q

Toucher le fond

A

To bottom up

Q

Améliorer

A

to improve

Q

Overheads

A

Couts indirects

Q

Passif

A

Liabilities

Q

Couts fixes

A

Fixed costs

Q

Capitalisation boursiere

A

Market capitalization

Q

matières premières

A

Raw materials

Q

Solvabilité

A

Credit Worthiness

Q

Déficit

A

Shortfall

Q

Compte de résultat

A

Profit and loss account

Q

Un graphique

A

A graph

Q

Brusquement

A

Sharply

Q

Considérable

A

Noticeable

Q

Amelioration de l’image de marque

A

Brand extension

Q

Fiable

A

Reliable

Q

Public

A

Audience

Q

Modele

A

Patterns

Q

Caracteristiques

A

Features

Q

Liens affectifs

A

Emotional ties

Q

Inconvénients

A

Drawbacks

Q

Actif

A

Asset

Q

Montant forfaitaire

A

Lump Sum

Q

Pub tv

A

Commercials

Q

Pub

A

An ad

Q

Investissement

A

Investment

Q

bouche a oreille

A

Word of mouth

Q

Vache a lait

A

Cash cow

Q

Mailing

A

Mailshot

Q

Redevances

A

Royalties

Q

Ebauche / brouillon

A

A draft

Q

Stimuler

A

To boost

Q

Haut de gamme

A

Upmarket

Q

Gamme

A

Range

Q

Prime

A

Bonus