Anglais Kedge Flashcards

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1
Q

Etierement de la marque

A

Brand stretching

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2
Q

Control ponctuel

A

Spot check

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3
Q

Part de march”

A

Market Share

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4
Q

grp de discussion

A

Focus groupe

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5
Q

Grossiste

A

Wholesaler

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6
Q

détaillant en ligne

A

E-tailer

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7
Q

Image de marque

A

Brand Awareness

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8
Q

Sondage

A

Opinion poll

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9
Q

S’accaparer / dominer un marché

A

to corner a market

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10
Q

Dans l’ensemble

A

ON the whole

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11
Q

Découvert

A

Overdraft

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12
Q

Preteur a gage

A

Loan Shark

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13
Q

Capital risque

A

Venture Capital

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14
Q

Capital d’exploitation

A

Working capital

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15
Q

Capital humain

A

Human capital

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16
Q

Versement / accompte

A

Instalment

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17
Q

Garantie

A

Collateral

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18
Q

Suvention

A

Subsidy

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19
Q

Laisser tomber

A

To drop

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20
Q

Augmenter

A

To rise

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21
Q

Grimper / s’elever

A

To climb

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22
Q

Stable

A

Steady

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23
Q

To put up

A

Mettre en place

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24
Q

Retomber

A

To slip back

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25
Q

Reprendre

A

To pick up

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26
Q

Se remettre

A

To recover

27
Q

Recuperation

A

A recovery

28
Q

Atteindre un sommet

A

To reach a peak

29
Q

S’effondrer

A

To hit a low

30
Q

Toucher le fond

A

To bottom up

31
Q

Améliorer

A

to improve

32
Q

Overheads

A

Couts indirects

33
Q

Passif

A

Liabilities

34
Q

Couts fixes

A

Fixed costs

35
Q

Capitalisation boursiere

A

Market capitalization

36
Q

matières premières

A

Raw materials

37
Q

Solvabilité

A

Credit Worthiness

38
Q

Déficit

A

Shortfall

39
Q

Compte de résultat

A

Profit and loss account

40
Q

Un graphique

A

A graph

41
Q

Brusquement

A

Sharply

42
Q

Considérable

A

Noticeable

43
Q

Amelioration de l’image de marque

A

Brand extension

44
Q

Fiable

A

Reliable

45
Q

Public

A

Audience

46
Q

Modele

A

Patterns

47
Q

Caracteristiques

A

Features

48
Q

Liens affectifs

A

Emotional ties

49
Q

Inconvénients

A

Drawbacks

50
Q

Actif

A

Asset

51
Q

Montant forfaitaire

A

Lump Sum

52
Q

Pub tv

A

Commercials

53
Q

Pub

A

An ad

54
Q

Investissement

A

Investment

55
Q

bouche a oreille

A

Word of mouth

56
Q

Vache a lait

A

Cash cow

57
Q

Mailing

A

Mailshot

58
Q

Redevances

A

Royalties

59
Q

Ebauche / brouillon

A

A draft

60
Q

Stimuler

A

To boost

61
Q

Haut de gamme

A

Upmarket

62
Q

Gamme

A

Range

63
Q

Prime

A

Bonus