amer govt chapt 9-10 Flashcards
(39 cards)
Ultimate Authority
Will of Majority guides public opinion; opinion is king
Direction of public opinion
individual opinions
latent (of public opinion )
widespread, remains in background
Salient (of public opinion)
widespread, high priority (eg. econ)
Intensity (of public opinion )
how deeply an opinion is held
what are Preferences shaped by
shaped by social/moral values
beliefs
how people understand the world, consequences
going public
president going on tv, radio, talking directly to citizens to influence
ideology
assumptions about the way the world/society works
liberal mascot
dove
Conservative mascot
hawk
political identities
absolute values and interests
why do govts shape public opinion
to build support for govt actions and policies
mass media
the way that most politically relevant info gets to the public
traditional media
newspapers, radio, tv, main source up to 90s
agenda setting
bringing attention to specific issues/problems
priming
prepare public to take view on event
framing
power of media to infliuence how events/issues are interpreted
what media has greater regulation
broadcast media
equal time rule
broadcasters must provide canidates equal opportunity to communicate messages
right of rebuttal
broadcasters must give opportunity for politicians to respond to attacks on them
public opinion polls
instruments for measuring public opinion
pollsters
choose a small group of respondents to represent characteristics of pop