Alt & Zimmerman (2014) - Electronic Markets on Business Models

Question 1

What is a business model according to Alt & Zimmerman?

Answer 1

an architecture for the product, service and information flows, including a description of the various business actors and their roles

Question 2

What are the four ways of defining business models

Answer 2

1. positioning the business model vs business
 strategy
2. Business model building blocks
3. Business model types
4. The business modelling proces