Agenda setting Flashcards
What is agenda setting?
Agenda setting is when the news media has influential power to place the importance of topics on the public agenda.
Key concepts of agenda setting?
Framing and Priming.
Key similarities between Agenda Setting and Cultivation Theory?
Both explain an audience’s processing of messages which leads to having an effect on the audience over time.
Identify examples of Agenda Setting in contemporary media practice.
When covid started it is everywhere on the news because it has importance to everyone.
What is framing? Give examples.
Apply the concepts to real world data and examples.
Framing is when information is presented to an audience to influence the choices they make about how to process the information.
A real-life example of framing would be political news stations, they frame their information in a way that is suited to their viewers, this would be contrasting to different stations.
What is priming? Give examples.
Apply the concepts to realworld data and examples.
Priming happens when news media suggests to audiences ways and specific issues that should be used to evaluate the performance of leaders and governments.
E.g., when news is flashing on the tv is more prominent and is more likely to be seen than the less prominent news that comes in afterwards
Understand critiques of priming.
It can be used to establish false or distorted reality.
People are influenced unknowingly.
Priming can even affect the voting patterns of people in elections or establish opinions on any issue.
Priming degrades with time.
Difference between framing and agenda setting.
Framing effect is more concerned with audience attention to news messages, while agenda setting is more concerned with repeated exposure to messages.
Agenda-setting is about accessibility effects; whereas framing effects is one of applicability.
Agenda-setting is an _______ effect.
accessibility
Framing is an _______ effect
applicability
Understand critiques of framing.
Framing builds mistrust against the media.
Framing distorts truth.
Framing constructs a social reality of a social phenomenon that is ingrained in every person’s mind.
Understand critiques of agenda-setting.
Agenda setting is hard to measure.
With social media everyone can find news they’re looking for instead of being constrained by just relying on one or two sources, it’s harder to convince others that the mass media is setting the agenda.
Two main difficulties and limitations of Media Effects Theory.
The audience is not differentiated.
The content is not contextualized.
What is the basic hypothesis agenda-setting theory? Over time, the ___________ agenda shapes the __________ agenda.
media –> public
