cultivation theory Flashcards
1
Q
What is cultivation theory?
A
Cultivation theory is a media effects theory created by George Gerbner in the late 1960s.
2
Q
Define and provide examples of “weak” or “limited” media effects.
A
3
Q
What are the limitations of cultivation theory?
A
4
Q
Identify examples of Cultivation Theory in contemporary media practice.
A
5
Q
What is media effect?
A
6
Q
Define heavy vs. light viewers (and examples from each).
A
7
Q
Define mainstreaming.
A
8
Q
Define Resonance.
A
9
Q
Define cultivation differential.
A
10
Q
What are the critiques of cultivation theory.
A
