African cinema Flashcards
race as a social construct
the idea of race and racism was created by humans and was prominent with European colonialism in the 16th century.
Arthur de Gobineau’s Theory
He wrote an essay on inequality of human races in which he categorised them as black, yellow and white.
He claimed black people as inferior, describing them as “animalistic”, he deeply influenced European racist ideologies.
Racism merged with popular culture
In the 19th century, non- European’s were depicted as the “Others”
Human displays
Africans were shown in freak shows, colonial exhibitions, human zoos and museums to reinforce stereotypes.
Stereotypes in Visual Documentation
Represents “exotic” people with themes of war, nudity, music, dance, spiritual rituals, village life and cannibalism.
These representations framed African cultures as…
primitive and inferior, justifying colonial exploitation in their minds. Turned Africa into a concept shaped by racism rather than a refection of its diverse realities.
colonist writers and cinema
early cinema narratives were influenced by popular colonist films.
new imperialism and the birth of cinema
The rise of cinema coincided with the Scramble for African and European colonial expansion eg the Berlin conference.
Films promoted the civilizing mission and helped build European and American national identities by emphasizing differences and supposed superiority over Africans.
Instructional films
focused on topics like disease control, hygiene, and agriculture, often supporting local agendas.
Ethnographic films
documented african cultural principles typically created by missionaries aligned with colonial authorities.
Travelogues and Safari films
highlighted western moral and technological “superiority” through depictions of african landscapes and wildfire.
Tarzan films
popularized the “noble savage” stereotype, romanticizing african wilderness while reinforcing racist tropes.
African and the colonial imaginary
cinema reinforced ideas of European conquest, domination and the civilization of untouched african territories.
cinema’s role
early films reflected and perpetuated prevailing socio-cultural power structures, aligning with colonialist ideologies.
decolonization and nationalist agendas
post- independence african filmmakers began challenging colonial stereotypes and the imperial gaze.