Advetising

Question 1

Advertising includes

Answer 1

Door-to-door
Samples
Inducement
Visits to persons qualified to prescribe/supply
Sponsorship
Spoken word
Product placement
Digital - twitter

Question 2

Specials

Answer 2

cannot be advertised

Question 3

What is not advertising

Answer 3

Reference material
Information relating to human health
Correspondence to specific query
Journal article
Labeling and package leaflet

Question 4

Who is responsible for the advert

Answer 4

Ultimately the license holder (publisher and advertiser also, offence for ANYONE to breach regulations)

Question 5

Advert must be (2)

Answer 5

up to date

consistant with SPC

Question 6

Copies of adverts kept for…

MHRA keep complaints for…

Answer 6

3y

7y

Question 7

Vetting

Answer 7

MHRA check complience with law before publishing

Question 8

4 roles of MHRA

Answer 8

Vetting
Monitoring
Handle complaints
Enforcement

Question 9

Usually penalty for failure to comply

Answer 9

fine or 2 years in prison

Question 10

Failing to comply may also result in

Answer 10

Criminal prosecution or civil sanction(forced corrective statement)

Question 11

Adverts must not….

Answer 11

put pt or customer at risk

Question 12

Except from advertisement

Answer 12

Government vaccination campaigns

Question 13

Prohibited advertising

Answer 13

Cancer treatments, abortion products, psychotropics, narcotics

Question 14

Advert cannot suggest

Answer 14

Superiority/equivilence of a product
Effects are guaranteed
Claims of recovery
Medical consultation is not necessary
Offering  a diagnosis
Health can be enhanced by taking….
Health could be affected by not taking….

Question 15

Should not be directed at

Answer 15

kiddies (also vulnerable pt - pregnant)

Question 16

4 info required on the advert

Answer 16

1 It is an advert for a medicine
2 Name + generic
3 Indication
4 Read the PIL

Question 17

Linked to a celebrity?

Answer 17

No

Question 18

Works faster than standard tablets….?

Answer 18

okay

Question 19

Speed of action?

Answer 19

can be mentioned if relevant (not in chronic conditions)

Question 20

Suggest that there are no s/e?

Answer 20

no

Question 21

When is sponsorship acceptable?

Answer 21

For OTC (but not specific celebirty)
Manufacterure - eg Galpharm stadium

Question 22

Voucvhures?

Answer 22

No. This counts as sampling

Question 23

3 for 2?

Answer 23

MHRA discourages - voluntary code

Question 24

Where can you advertise POMs

Answer 24

on websites restricted to healthcare professionals

Question 25

Advertising to prescribers must invclude

Answer 25

Full advertisements must include:
Essential info compatible with SPC.
Sufficiently comprehensive information to enable reader to form an opinion.
1 or more of licensed indications
Dosage and method of use from SPC
Side-effects / C.I. / cautions / route
Product name/ active ingredients/ PL no./ legal status/ name and address of license holder.
Cost required – except AV adverts.
Clearly presented
Info on reporting ADR’s
Interactions – not needed but encouraged.

Question 26

Abbreviated Ad (in professional publication)

Answer 26

Near, <420cm2, must contain:

Name, actives, legal class, further info….

Question 27

“safe” “placebo-like”

Answer 27

NO

Question 28

Promotional aids require

Answer 28

only the name, becuase not an ad.

Must be less than £6. eg. mug

Question 29

Med sales reps must

Answer 29

train& exam, may supply promotional aid gifts,have sufficient scientific knowledge
Event hospitality is okay
Reward schemes are not

Question 30

Homeopathic Ad

Answer 30

·Warnings
· Batch No
· Content of the sales presentation
·The words ‘homeopathic medicinal product without approved therapeutic indications’
·Warning to consult a doctor if symptoms persist· Name of stock & dilution
· N/A of certificate holder / manufacturer
· Certificate number
·Administration details
· Form, expiry date & storage details