Advertisment Flashcards
The ad tells how or why the product is easy to use or prepare.
Can also be way to make life looker easier with the use of the product.
EASY/ CONVINCE
Links the product with humanitarian causes that are popular with the target consumer
to make the consumer feel like their purchase is accomplishing something good in the world.
GOOD DEED
The ad explains how you will enjoy the product because of the way it looks, tastes, smells, feels, etc.
COMFORT
Associates the product with people who “have made it” or use the best products.
STATUS
The possibility of winning something is a good reason to buy the product.
CONTEST
Associates the product with people who can think and act for themselves.
INDEPENDENCE
The product looks large and delicious in the ad,
but that’s not usually the way the product looks after you buy it.
SCALE
The ad tells how the product will contribute towards your overall wellbeing and wellness.
HEALTH
An entertaining ad that will help you remember the product and make you want to buy it.
EXCITEMENT
The product is compared to a competing product by making negative comments about the competition.
PUT DOWN
A message that is prepared in a simple, direct way.
Often uses facts or statistics to make a product look more appealing.
FACTS AND FIGURES
Ads feature attention getting catchy phrasing.
CATCH PHRASE OR SLOGANS
Use of familiar phrases or words to increase product recognition.
WEASEL WORDS
Providing extra features like a recipe book to promote the products versatility.
INCENTIVES/EXTRA FEATURES
Appealing to someone’s emotions – could be happy, sad or angry
HEART STRINGS
Someone, not necessarily a celebrity, relates their satisfaction with the product.
TESTIMONIAL
Associates the product with a well-known person who endorses the use of the product.
STAR POWER/CELEB ENDORSEMENT
Coupons or special offers are prominent in the ad.
DISCOUNT
Implies that everyone else is using the product, so why not you?
BANDWAGON
Associates the product with popularity, friendship and acceptance.
ARE YOU COOL ENOUGH?
Associates the product with feelings of love and warmth.
ROMANCE
All members of a family are happy and are having fun using the product.
FAMILY FUN/IDEAL FOR FAMILIES
Grabs your attention so that you take a second look.
SHOCK
Use of statements such as “satisfaction guaranteed or your money back”.
GURANTEE
