Advertising, Publicity and Promotion

Question 1

What are the requirements of the ASA which PRPG highlights as being of particular relevance to advertising by members?

Answer 1

Legality and Decency

Question 2

You advertise your firm as better than a client’s previous advisers, how does this break the guidelines?

Answer 2

This is unsuitable because it discredits other advisers and reflects badly on members of the ATT/CIOT

Question 3

What must advertising campaigns be?

Answer 3

Sufficiently distinguishable, not misleading and fee information must be clear, it must not amount to harassment

Question 4

Can members use the ATT/CIOT coat of arms?

Answer 4

No you cannot use the coat of arms, but you can seek permission to use the logo

Question 5

What must be made clear when promotional material makes reference to fees?

Answer 5

The basis on which fees are calculated, it should not be misleading

Question 6

What must you not breach when advertising?

Answer 6

Client confidentiality, misleading client by implication, regulatory or legislative requirements, discrediting the services of others

Question 7

You want to use the ATT ‘s coat of arms and logo in advert, how do you go about this?

Answer 7

Seek permission for use of the logo from the ATT, the coats of arms can only be used by the ATT

Question 8

Are members permitted to cold call clients?

Answer 8

Cold calling constitutes an unsolicited approach to a non-client but is permitted so long as you do not make repeated calls

Question 9

If you are studying for the Chartered Accountants in Ireland, can you use the CTA or ATT when corresponding with clients?

Answer 9

No