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Voc Anglais > Advertising : Publicité > Flashcards

Advertising : Publicité Flashcards

0
Q

Un publicitaire

A

An advertiser

An adman

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1
Q

La publicité

A

Advertising

Publicity

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2
Q

Une publicité

A

An advertisement
An advert
An ad

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3
Q

Un spot publicitaire

A

A commercial

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4
Q

Une campagne

A

A campaign

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5
Q

Une cible

A

A target

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6
Q

La conception

A

Design

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7
Q

Un concept

A

A concept

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8
Q

Un stylicien

Un concepteur

A

A designer

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9
Q

Un gros plan

A

A close-up

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10
Q

Un défit

A

A challenge

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11
Q

Un logo

A

A logo

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12
Q

Un slogan

A

A motto

A slogan

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13
Q

Une étude

A

A survey

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14
Q

Un sondage

A

A poll

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15
Q

Un enquêteur

A

An interviewer

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16
Q

Un questionnaire

A

A questionnaire

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17
Q

Un prospectus

A

A leaflet

A flyer

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18
Q

Un autocollant

A

A sticker

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19
Q

Un dépliant

A

A folder

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20
Q

Un affiche

A

A poster

A bill

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21
Q

Un panneau publicitaire

A

A billboard

A hoarding

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22
Q

Un dessin

A

A drawing

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23
Q

Une légende

A

A caption

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24
Q

Un jeu de mots

A

A pun

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25
Q

Un encadré

A

A box

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26
Q

Un bon de réduction

A

A coupon

A voucher

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27
Q

Un rabais

A

A discount

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28
Q

Une ristourne

A

A rebate

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29
Q

Un prix

Un lot

A

A prize

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30
Q

Une étiquette (descriptive)

A

A label

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31
Q

Une étiquette (prix)

A

A (price) tag

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32
Q

L’emballage

A

Packaging

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33
Q

Mensonger

A

Deceptive

Misleading

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34
Q

Trompeur

A

Deceitful

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35
Q

Choquant

A

Shocking

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36
Q

Maladroit

A

Clumsy

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37
Q

Exagéré

A

Far-fetched

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38
Q

Incroyable

A

Incredible

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39
Q

Guindé

A

Formal

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40
Q

Bizarre

A

Odd

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41
Q

Réaliste

A

Realistic

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42
Q

En taille réelle

A

Life-size

43
Q

Véridique

A

Truthful

44
Q

Attirant

A

Appealing

45
Q

Divertissant

A

Entertaining

46
Q

Amusant

A

Funny

47
Q

Comique

A

Comical

48
Q

Efficace

A

Efficient

49
Q

Convaincant

Persuasif

A

Convincing

50
Q

Astucieux

Ingénieux

A

Clever

51
Q

Créatif

A

Creative

52
Q

Imaginatif

A

Imaginative

53
Q

Omniprésent

A

Ubiquitous

54
Q

Faire la publicité pour

A

To advertise

55
Q

Promouvoir

A

To promote

To publicize

56
Q

Concurrencer

A

To compete with

57
Q

Lancer

A

To launch

58
Q

Commanditer

A

To sponsor

59
Q

Commercialiser

A

To market

60
Q

Positionner

A

To position

61
Q

Concevoir

A

To design

62
Q

Cibler

A

To target

63
Q

Se concentrer (sur)

A

To focus (on)

64
Q

Diffuser

A

To broadcast

65
Q

Communiquer

A

To communicate

66
Q

Suggérer

A

To suggest

67
Q

Souligner

A

To underline

To emphasize

68
Q

Influencer

A

To influence

69
Q

Convaincre

A

To convince

70
Q

Manipuler

A

To manipulate

71
Q

Conditionner

A

To condition

To brainwash

72
Q

Faire appel à

A

To call on

73
Q

Attirer

A

To appeal to

74
Q

Incarner

A

To embody

75
Q

Exposer

Montrer

A

To exhibit

76
Q

Divertir

A

To entertain

77
Q

Déformer

A

To distort

78
Q

Tromper

A

To deceive

79
Q

Donner un coup de fouet

A

To boost

80
Q

Essayer

A

To test

81
Q

Un abribus

A

A bus shelter

82
Q

Le mobilier urbain

A

Urban furniture

83
Q

Une agence publicitaire

A

An advertising agency

84
Q

Une campagne publicitaire

A

An advertising campaign

85
Q

Une image de marque

A

A brand image

86
Q

Une norme de qualité

A

A quality standard

87
Q

Un support publicitaire

A

An advertising medium

88
Q

Une page publicitaire

A

A commercial break

89
Q

Les heures de grandes audiences

A

Peak viewing time

Prime Time

90
Q

L’indice d’écoute

A

Audience rating

91
Q

L’espace publicitaire

A

Advertising space

92
Q

La publicité mensongère

A

Deceptive advertising

93
Q

Un journal gratuit

A

A give-away paper

94
Q

La publicité par correspondance

A

Direct mail advertising

95
Q

Une carte réponse

A

A reply card

96
Q

Une fiche d’adresses

A

A mailing list

97
Q

Une étude de marché

A

A market survey

98
Q

Un client potentiel

A

A prospective customer

99
Q

Une tranche d’âge

A

A age group

100
Q

Un échantillon représentatif

A

A cross section

101
Q

Une offre spéciale

Une promotion

A

A special offer

102
Q

Une offre gratuite

A

A free offer

103
Q

Un échantillon gratuit

A

A free sample

104
Q

Une campagne de vente

A

A sales promotion

105
Q

Une incitation à l’achat

A

A buying incentive

Voc Anglais (21 decks)

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