Advertising of Medicines Flashcards
MA56
Interpretation
MA57
Restrictions on advertisements
MA58
Further restrictions on advertisements
MA59
Advertisements to contain true name of advertiser
MA60
Exemption for certain advertisements
MA61
Misleading branding
MA62
Regulations relating to advertisements
MR7
Advertisements not to claim official approval
MR8
Advertisements for medicines
MR9
Advertisements for related products
MR10
Advertisements for medical devices
MR11
Advertisements for medical professions
MDR50
Restrictions on advertising
Fair Trading Act 1986 (FTA13)
False or misleading representations
MA56 - Interpretation
What does “medical advertisement” mean?
Advertisement relating to medicine/medical device/related product/method of treatment
MA57 - Restrictions on advertisements
&
MA58 - Further restrictions on advertisements
Advertisements cannot…
From being on/attached to product/container:
- Contain any statement that contradicts information required
- Omit words relating to product name/description
- Contain prohibited information
In advertisements:
- Omit statements required to be in
- Include prohibited statements
- Contain false/misleading information
- State/imply that products advertised cannot harm/are not habit-forming
- State/imply that product/method of treatment will prevent/alleviate/reduce/cure any disease or physiological condition
- State/imply that product/method of treatment is universal, has been recommended by a registered health professional, has had a beneficial effect in particular groups
- Include testimonials
- Invite people to send correspondence/photos/specimens for diagnosis/treatment
MA59 - Advertisements to contain true name of advertiser
Name & address of publisher must be included in advertisement, including company headquarters
MA60 - Exemption for certain advertisements
Advertisements intended for health
professionals are exempt from certain requirements
MA61 - Misleading branding
People should not sell medicines with false/misleading nature, suitability, quantity, quality, strength, purity, composition, weight, origin, age, effects, proportion
MA62 - Regulations relating to advertisements
Governor-General can make any regulations at any time
MR7 - Advertisements not to claim official approval
Prohibits inclusion of any statements indicating that the Medicines Assessment Advisory Committee or the Medicines Adverse Reactions Committee or officer of the government has approved the advertisement
MR8 - Advertisements for medicines
MANDATORY INFORMATION INCLUDED:
- Class of drug (& “Prescription medicine”, “only available from pharmacist/pharmacy”)
- “Use as directed”
- “Always read the label”
- Purpose of medication
- Name & strength of each active ingredient
EXEMPT FOR ADVERTISEMENTS:
- Located at point of sale
- Located adjacent to medicine
- Labels
- Price lists
MR9 - Advertisements for related products
Must include statement of use of product & active ingredients if applicable
MR10 - Advertisements for medical devices
Must include
- Accurate description
- Statement of uses
- Appropriate precautions
- Contraindications
