Advertising

Question 1

Describe the characteristics of a successful advertisement

Answer 1

Will stand out. It will grab the readers attention and keep their intrest

It creates a connection between the consumer and product

It will create a desire

Convinces the consumer to take action and buy the product

Question 2

Define advertiser

Answer 2

The person or company who is advertising their products or services

Question 3

Give examples of advertisers

Answer 3

ABSA, Edgar’s, KFC

Question 4

Define product

Answer 4

The specific product being advertised

Question 5

Give examples of products

Answer 5

KFC dunked wings, Edgar’s children’s wear, absa home loans

Question 6

Define medium

Answer 6

The method by which the advertising is conveyed to the consumer

Question 7

Give examples of media

Answer 7

Print(newspapers/magazines), TV, radio, billboard, online

Question 8

Define target audience

Answer 8

The group/demographic that the product is aimed at

Question 9

What does the target audience influence

Answer 9

many aspects of the advertisement eg. Media, colour, images, words

Question 10

Define logo

Answer 10

The picture/symbol/ emblem associated with a particular company/brand

Question 11

Define slogan

Answer 11

The catch-phrase associated with a particular company/brand. Usually found with the logo

Question 12

Define picture/image

Answer 12

A picture grabs the attention of the consumer by, for example, being intresting, appetizing, shocking or unusual. The picture can also help create a desire for the product

Question 13

Define colour

Answer 13

In a print ad. Colour is also a very important element of grabbing the consumers attention through

Brightness
Contrast
Brand association
Mood

Question 14

What is yellow associated with

Answer 14

Energy and joy of sunshine

Question 15

What is green associated with

Answer 15

Harmony of nature

Question 16

What do people feel from yellow

Answer 16

Joy, alive, energetic, fresh

Question 17

What do people feel from green

Answer 17

Calm relaxed, trust, peaceful, hopeful

Question 18

What does red represent

Answer 18

Energy
Increases heart rate creates urgency
Often seen in clearance sales

Question 19

What does blue represent

Answer 19

Creates the sensation of trust and security

Often seen with banks and businesses

Question 20

What does orange represent

Answer 20

Aggressive
Created a call to action
Subscribe, buy, or sell

Question 21

What does pink represent

Answer 21

Romantic and feminine

Used to market products to women and young girls

Question 22

Define black

Answer 22

Powerful and sleek

Used to market luxury products

Question 23

Define purple

Answer 23

Is used to soothe and calm often seen in beauty or anti-aging products

Question 24

What do words do

Answer 24

Inform the consumer. clever and creative use of words can help to keep the intrest of a consumer and a catchy by-line or slogan can help us remember a product/brand

Question 25

What can too many words in an advertisement do

Answer 25

Can be overwhelming ax cause the consumer to lose interest

Question 26

What are some word techniques

Answer 26

Rhyme 
Alliteration 
Word-play
Word manipulation 
Puns

Question 27

Define lettering

Answer 27

The design of the letters in the advertisement also plays a role in grabbing the consumers attention and holding their interest

Question 28

What does lettering include

Answer 28

Font
Size
Text effects
Positioning

Question 29

What are some manipulation techniques in advertising

Answer 29

Humor 
Promise
Shock
Sympathy 
Expert opinion 
Testimonial
Celebrity endorsement 
Before and after 
Secial offer
Competition

Question 30

What do words like sale, limited offer or buy one get one free do

Answer 30

Emphasise the urgency of acting on the advertisement

Make the consumer believe he/she is getting better value for their money