Advertising Flashcards
Describe the characteristics of a successful advertisement
Will stand out. It will grab the readers attention and keep their intrest
It creates a connection between the consumer and product
It will create a desire
Convinces the consumer to take action and buy the product
Define advertiser
The person or company who is advertising their products or services
Give examples of advertisers
ABSA, Edgar’s, KFC
Define product
The specific product being advertised
Give examples of products
KFC dunked wings, Edgar’s children’s wear, absa home loans
Define medium
The method by which the advertising is conveyed to the consumer
Give examples of media
Print(newspapers/magazines), TV, radio, billboard, online
Define target audience
The group/demographic that the product is aimed at
What does the target audience influence
many aspects of the advertisement eg. Media, colour, images, words
Define logo
The picture/symbol/ emblem associated with a particular company/brand
Define slogan
The catch-phrase associated with a particular company/brand. Usually found with the logo
Define picture/image
A picture grabs the attention of the consumer by, for example, being intresting, appetizing, shocking or unusual. The picture can also help create a desire for the product
Define colour
In a print ad. Colour is also a very important element of grabbing the consumers attention through
Brightness
Contrast
Brand association
Mood
What is yellow associated with
Energy and joy of sunshine
What is green associated with
Harmony of nature
What do people feel from yellow
Joy, alive, energetic, fresh
What do people feel from green
Calm relaxed, trust, peaceful, hopeful
What does red represent
Energy
Increases heart rate creates urgency
Often seen in clearance sales
What does blue represent
Creates the sensation of trust and security
Often seen with banks and businesses
What does orange represent
Aggressive
Created a call to action
Subscribe, buy, or sell
What does pink represent
Romantic and feminine
Used to market products to women and young girls
Define black
Powerful and sleek
Used to market luxury products
Define purple
Is used to soothe and calm often seen in beauty or anti-aging products
What do words do
Inform the consumer. clever and creative use of words can help to keep the intrest of a consumer and a catchy by-line or slogan can help us remember a product/brand
What can too many words in an advertisement do
Can be overwhelming ax cause the consumer to lose interest
What are some word techniques
Rhyme Alliteration Word-play Word manipulation Puns
Define lettering
The design of the letters in the advertisement also plays a role in grabbing the consumers attention and holding their interest
What does lettering include
Font
Size
Text effects
Positioning
What are some manipulation techniques in advertising
Humor Promise Shock Sympathy Expert opinion Testimonial Celebrity endorsement Before and after Secial offer Competition
What do words like sale, limited offer or buy one get one free do
Emphasise the urgency of acting on the advertisement
Make the consumer believe he/she is getting better value for their money
