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Question 1

What is ‘AIDA’?

Answer 1

Principles of Advertising
A-Grabs the consumer’s ATTENTION.
I- Hold the consumer’s INTEREST long enough to get the message across.
D-Make the consumer feel the DESIRE for the product by appealing to his needs, interests or ego.
A- Make the consumer take ACTION by going out to buy the product (this is obviously the most important principle for the company to make money!)

Question 2

Name the 12 elements of a print advertisement:

Answer 2

• Consumer
• Company
• Logo
• Brand Name
• Product
• Slogan
• Headline
• Image/Visual
• Body Copy
• Typography and Font
• Target Market
• Small Print/Fine Print

Question 3

What is a product?

Answer 3

Something that is grown or made in a factory in large quantities, usually in order to be sold.

Question 4

What is a visual and Image?

Answer 4

A picture used to illustrate or accompany something.

Question 5

What is font and typography?

Answer 5

A set of printable or displayable text character’s in a specific size and style.

Question 6

What is a logo?

Answer 6

A symbol or other design adopted by an organization to identify its products,uniform,vehicles etc.

Question 7

What is a headline?

Answer 7

Writing that grabs a persons attention that’s big,bold and stands out.

Question 8

What is a brand name?

Answer 8

A name give to a product or range of products, especially a trademark.

Question 9

What is a slogan?

Answer 9

A short and striking or memorable phrase used in advertising.

Question 10

What is the most effective persuasive technique?

Answer 10

Humor

Question 11

True or false

Shock is a persuasive technique.

Answer 11

True

Question 12

What does it mean to Endorse?

Answer 12

To express formal support or approval for something.

Question 13

What is patriot?

Answer 13

Someone who love his country/team.

Question 14

How is fear a persuasive technique?

Answer 14

Advertisers make consumers afraid of something that they would not ordinarily feel afraid of. They then offer their product as a solution to the fear.

Question 15

What types of products might use fear as a persuasive technique?

Answer 15

Dettol
Dental
Medical
Health

Question 16

What is a testimony?

Answer 16

A formal statement says that something is true.

Question 17

Which type of ads use testimonials?

Answer 17

Sensodyne
Outsurance
Verimark
Life Policy ads

Question 18

How do you write an answer for the message?

Answer 18

Talk about what you see, the link the text and the visual together.

Question 19

Compare=

Answer 19

Similarities

Question 20

Contrast=

Answer 20

Differences

Question 21

What is tone?

Answer 21

“Tone” refers to the mood, or the ‘feel’ of an advertisement. Advertisers know how to play on your emotions.

Question 22

What will a light-hearted or humorous toned advert do to you?

Answer 22

Put you in a good mood to go and buy the product.

Question 23

What type of tone will an advert with an important message being advertised to the general public such as drinking and driving have?

Answer 23

A serious tone will be used.

Question 24

What is effectiveness?

Answer 24

It refers to whether the advertiser has produced the desired effect on the consumer, or been successful in producing the intended result.

Question 25

Advertisers ensure that their advertisements have the right effect on consumer. They know their ad is effective if its successful in the following:

Answer 25

``` Shocking Informing Educating Stirring up hunger or thirst Creating strong desire Moving consumers compassion. ```

Question 26

What does it mean to persuade?

Answer 26

To Convince

Question 27

What is patriotism?

Answer 27

People might extend to one's loyalty to a sports team or celebrity. For example "Only REAL patriots use this product" manipulates the supporter into showing his patriotism by buying the product. It dares you to prove you loyalty. It often works with men.

Question 28

What is fear?

Answer 28

Advertisers use people's desire to be safe and secure as a way of control. Like for soap or home security. It often works on women.

Question 29

What are testimonials?

Answer 29

When an ordinary person from the public who has supposedly used the product and is entirely satisfied with it. The use this person to tell the public how great the product is. The public think because they are average just like them they trust the product more.