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English Visual Literacy > Advertisements > Flashcards

Advertisements Flashcards

1
Q

What is ‘AIDA’?

A

Principles of Advertising
A-Grabs the consumer’s ATTENTION.
I- Hold the consumer’s INTEREST long enough to get the message across.
D-Make the consumer feel the DESIRE for the product by appealing to his needs, interests or ego.
A- Make the consumer take ACTION by going out to buy the product (this is obviously the most important principle for the company to make money!)

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2
Q

Name the 12 elements of a print advertisement:

A
  • Consumer
  • Company
  • Logo
  • Brand Name
  • Product
  • Slogan
  • Headline
  • Image/Visual
  • Body Copy
  • Typography and Font
  • Target Market
  • Small Print/Fine Print
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3
Q

What is a product?

A

Something that is grown or made in a factory in large quantities, usually in order to be sold.

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4
Q

What is a visual and Image?

A

A picture used to illustrate or accompany something.

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5
Q

What is font and typography?

A

A set of printable or displayable text character’s in a specific size and style.

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6
Q

What is a logo?

A

A symbol or other design adopted by an organization to identify its products,uniform,vehicles etc.

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7
Q

What is a headline?

A

Writing that grabs a persons attention that’s big,bold and stands out.

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8
Q

What is a brand name?

A

A name give to a product or range of products, especially a trademark.

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9
Q

What is a slogan?

A

A short and striking or memorable phrase used in advertising.

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10
Q

What is the most effective persuasive technique?

A

Humor

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11
Q

True or false

Shock is a persuasive technique.

A

True

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12
Q

What does it mean to Endorse?

A

To express formal support or approval for something.

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13
Q

What is patriot?

A

Someone who love his country/team.

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14
Q

How is fear a persuasive technique?

A

Advertisers make consumers afraid of something that they would not ordinarily feel afraid of. They then offer their product as a solution to the fear.

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15
Q

What types of products might use fear as a persuasive technique?

A

Dettol
Dental
Medical
Health

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16
Q

What is a testimony?

A

A formal statement says that something is true.

17
Q

Which type of ads use testimonials?

A

Sensodyne
Outsurance
Verimark
Life Policy ads

18
Q

How do you write an answer for the message?

A

Talk about what you see, the link the text and the visual together.

19
Q

Compare=

A

Similarities

20
Q

Contrast=

A

Differences

21
Q

What is tone?

A

“Tone” refers to the mood, or the ‘feel’ of an advertisement. Advertisers know how to play on your emotions.

22
Q

What will a light-hearted or humorous toned advert do to you?

A

Put you in a good mood to go and buy the product.

23
Q

What type of tone will an advert with an important message being advertised to the general public such as drinking and driving have?

A

A serious tone will be used.

24
Q

What is effectiveness?

A

It refers to whether the advertiser has produced the desired effect on the consumer, or been successful in producing the intended result.

25
Q

Advertisers ensure that their advertisements have the right effect on consumer. They know their ad is effective if its successful in the following:

A 
Shocking
Informing 
Educating 
Stirring up hunger or thirst 
Creating strong desire 
Moving consumers compassion.
26
Q

What does it mean to persuade?

A

To Convince

27
Q

What is patriotism?

A

People might extend to one’s loyalty to a sports team or celebrity. For example “Only REAL patriots use this product” manipulates the supporter into showing his patriotism by buying the product. It dares you to prove you loyalty. It often works with men.

28
Q

What is fear?

A

Advertisers use people’s desire to be safe and secure as a way of control. Like for soap or home security. It often works on women.

29
Q

What are testimonials?

A

When an ordinary person from the public who has supposedly used the product and is entirely satisfied with it. The use this person to tell the public how great the product is. The public think because they are average just like them they trust the product more.

English Visual Literacy (7 decks)

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