Advanced English Vocabulary - Advertising Flashcards
Word 1: Manipulate (verb)
Meaning: Control someone without them knowing they are being controlled.
Synonyms: Control; Exploit; Influence - (all verbs used in the same way)
Word Family: Manipulation (noun); Manipulative (adj)
Collocations: To be easily manipulated; The ability to manipulate;
Manipulated into doing something
Example Sentence: Children can be easily manipulated into desiring certain
products through advertising.
Word 2: Brand awareness (noun)
Meaning: Whether people know a brand, how famous a brand is.
Synonyms: Brand recognition; Name recognition; Brand recall - (all nouns
used in the same way)
Collocations: To promote/to raise one’s brand awareness; To create brand awareness; To focus on brand awareness( To make our brand as popular as possible)
Example Sentence: This advertising campaign is designed to raise our brand awareness by 50%
Word 3: Target audience (noun)
Meaning: The group of people a company wants as its customers.
Synonyms: Target market; Target customers; Target demographic; Core audience - (all nouns used in the same way)
Collocations: Identify one’s target audience; Reach one’s target audience; A specific target audience
Example Sentence: Once a company identifies their target audience, they can design more specific advertisements for them.
Word 4: A call to action (noun)
Meaning: A message in an advertisement that encourages the viewer to do something e.g. make a purchase.
Synonyms: Exhortation (noun, used in the same way) معنی: تشویق، نصیحت، پند
معانی دیگر: هشدار، اندرز (دهی)، پرهیزاندن، تکلیف کردن، سفارش، نصحیت
Collocations: An effective call to action; To issue a call to action
Example Sentence: Advertisements that include an effective call to action
are much more likely to attract new customers.
دعوت به عمل؛
یک واژه در بازاریابی است که استفاده بی شماری در صنعت تبلیغات و فروش دارد. به هر وسیله ای که باعث جواب و فروش فوری شود گفته می شود. دعوت به عمل به جملاتی گفته می شود که به صورت نوشته های تبلیغاتی است یا یک وب سایت که باعث اثرگذاری بر مشتری و در نتیجه منجر به فروش می شود.
خیلی از موارد مانند برشور، کاتالوگ، ایمیل و کمپین ایمیلی همه از نمونه های دعوت به عمل آنی هستند. این دستورالعمل ها خیلی راحت مشتری را به مرحله بعد در خرید راهنمایی می کنند.
Word 5: Commercial break (noun)
Meaning: The 2-3 minutes of TV advertisements before/during a TV show.
Synonyms: Ad break; Advertising break (both nouns, used in the same way)
Collocations: During a commercial break; After a commercial break, Before a commercial break
Example Sentence: Many people change channels during the commercial break.
Word 6: Word of mouth (noun)
Meaning: A type of natural advertising where people recommend things they like to their friends, without any hope of reward.
Synonyms: Recommendation (noun); To recommend (verb).
Antonyms: Paid advertisement (noun)
Collocations: To (be) spread by word of mouth; To rely on word of mouth; To
promote something by word of mouth
Example Sentence:
Smaller companies like family restaurants often rely on word of mouth to bring in new customers.
The restaurant does not advertise but relies on word of mouth for custom.
[ترجمه Shirin] رستوران تبلیغ نمیکند اما به تبلیغات دهادن به دهان ( سینه به سینه ) از طریق مشتریانش متکی است.
Word 7: Product placement (noun)
Meaning: Type of advertising showing products being used in media
(movies, TV shows, videos)
Collocations: Blatant/Obvious product placement (Such as an actor - James Bond says I like Coca Cola and it’s so obvious that he’s been paid to say that)
; Subtle product placement (They don’t mention that they’re using that product); To be full of product placement
Example Sentence: Many movies supplement their budgets by allowing
subtle, or in some cases blatant, product placement.
Word 8: Jingle (noun)
Meaning: The short song or piece of music included in an advertisement to make it catchy.
Synonyms: Song; Ditty; Tune (all are more general music words but can be used in place of jingle).
Collocations: A catchy jingle; A memorable jingle
Example Sentence: Memorable jingles, like the one featured by McDonald’s, are an important part of making an advertisement effective.
Word 9: Slogan (noun)
شعار
Meaning: The short set of words used by a company in its advertisement. For example, ‘Just do it’ from Nike.
Synonyms: Catchphrase (تکه کلام);
Motto (both nouns, used in advertising and other areas e.g. by politicians).
Collocations: An effective slogan; A distinctive slogan; A catchy slogan; A meaningless slogan
Example Sentence: While an effective or distinctive slogan can set a company apart, a meaningless slogan can actively damage the brand
Word 10: (Celebrity) endorsement (noun)
Meaning: Getting public approval of a product, usually from a famous person.
Word Family: To endorse something (verb); To be endorsed by someone (passive verb)
Synonyms: The seal of approval ( مهر تضمین، مهر تایید);
A recommendation (both nouns)
Example Sentence: Using a celebrity endorsement can be a very powerful
form of advertising.
Listen to passage
The biggest issue I have with advertising is when there’s too much product placement in movies. I’m completely fine with celebrity endorsement when they are clearly part of an advertisement with a jingle & a slogan. But I feel kind of manipulated if there are too many products in movies - although I do understand that companies have to reach their target audience somehow.
What type of adv do you find most effective?
For me, word of mouth is by far the most effective form of advertising, as everything else just feels manufactured to me.
What are the qualities of a geed television advertisement?
I think having a powerful slogan, a catchy jingle and a clear call to action are all really important when it comes to making a good advertisement.
