add to key terms after mocks

Question 1

Online media

What is the YouTube partner programme?

Answer 1

This enables creators who achieve a certain amount of views to monetise their content through advertising.
Advertising revenue is then split between YouTube and the content creators

Question 2

Online media – ad formats

What is a sponsored card? Ad?

Answer 2

Sponsored cards display content that may be relevant to your video such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click on the icon in the top right corner of the video to browse the cards.

Question 3

Online media – ad formats

What is a mid roll ad?

Answer 3

These are ads in the middle of a longer video.

Question 4

Online media – ad formats

What is a bumper ad?

Answer 4

These are non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.

Question 5

Online media – ad formats

What is an overlay ad

Answer 5

This is the small ad at the bottom of a video. They are a semi-transparent overlay that appear on the lower 20% portion of the video.
You only get paid if a viewer clicks on the ad to expand it

Question 6

online media - ad formats

What is a display ad?

Answer 6

This appears to the right of the feature video and above the video suggestions list. You will be paid either when a viewer sees or clicks on the ad, at the advertises discretion

Question 7

online media

What is Web 2.0

Answer 7

A cultural shift towards user interaction, participation, connection and collaboration.
Web 1 = information and looking everything up
Web 2 = interaction and communication between users on the Internet