A-level Business Studies Lesson 13 (3.3.2)

Question 1

Market research

Answer 1

The systematic and objective collection, analysis and
devaluation of information that is intended to assist the
marketing process.

Question 2

Primary market research

Answer 2

Collection or commissioning of information, gathered first-hand, for the specific purpose of the initial user.

Question 3

Secondary market research

Answer 3

Information that has already been collected for a different purpose.

Question 4

Qualitative market research

Answer 4

Collection of information about the market based on subjective factors such as opinions and reasons.

Question 5

Quantitative market
research

Answer 5

Collection of information about the market based on numbers.

Question 6

Market mapping

Answer 6

A technique that analyses markets by looking at the features that distinguish different products or firms.