A-level Business Studies Lesson 05 (3.1.3) Flashcards
Demand
The amount of a product (i.e. a good or service) that consumers are willing and able to buy at any given price over a period of time.
External environment
The conditions, entities, events, and factors surrounding an organisation that influence its activities and choices.
Market conditions
The various factors and dynamics that characterise the state of a market at a given time. These include elements such as the level of demand for products and services, the intensity of competition among businesses, economic trends, regulatory environment, technological advancements, and the behaviour of consumers and suppliers.
PESTLE analysis
A framework used to analyse the external environment by examining Political, Economic, Social, Technological, Legal, and Environmental factors.
Competition
Refers to the rivalry between companies selling similar products or services with the goal of achieving revenue, profit, and market share growth.