9. Social influence in groups

Question 1

What explains minority influence? (IandG group influence)

Answer 1

Asch paradigm

Question 2

What explains majority influence? (IandG group influence)

Answer 2

Moscovici paradigm

Question 3

What did Asch find in his line study? (IandG group influence)

Answer 3

Conformity increases with group size

Question 4

What did Asch originally aim to study? (IandG group influence)

Answer 4

Independence

Question 5

What did Hoges and Geyer (2006) believe behaviour was? (IandG group influence)

Answer 5

Pragmatic

Question 6

What does social comparison theory suggest? (IandG group influence)

Answer 6

• Intrinsic desire to know ourselves
• Desire to know if we are correct
• Know if opinions are validated

Question 7

What did Festinger (1954) believe were the two components to group formation? (IandG group influence)

Answer 7

1) Group cohesion

2) Situational ambiguity

Question 8

How did Moscovichi critique Asch? (IandG group influence)

Answer 8

If there was only majority influence, then we wold remain in limbo. Minority influence must be at play

Question 9

How does a majority influence? (IandG group influence)

Answer 9

Publicly, leading to compliance

Question 10

How does a minority influence? (IandG group influence)

Answer 10

Privately, leading to conversion

Question 11

What must minorities do in order to create change? (IandG group influence)

Answer 11

Be flexible and consistent