9 Flashcards

1
Q

What is the definition of cooperation as presented in the text?

A

Cooperation is defined as “a long-term collaboration with joint use of resources between legally independent companies.”

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2
Q

What is the distinction between “bilateral cooperation” and “network” in the context of business collaborations?

A

“Bilateral cooperation” refers to collaborations involving two partners, while “network” is used when there are three or more partners.

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3
Q

What are the three approaches that explain why companies enter into cooperations?

A

The three approaches that explain why companies enter into cooperations are: transaction theory, market-oriented explanations, resource-oriented declarations

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4
Q

According to transaction theory, under what conditions are cooperations suitable for minimizing transaction costs?

A

Cooperations are suitable for minimizing transaction costs if: the costs of in-house production are higher than those of external procurement, the market partners have largely the same information, and the transaction-specific investments are not very high

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5
Q

From a market-oriented perspective, what are the reasons for companies to engage in cooperations?

A

From a market-oriented perspective, companies engage in cooperations to: improve their positioning, build up and defend competitive advantages, and influence the market structure

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6
Q

What is the underlying assumption of resource-oriented explanations for cooperations?

A

The underlying assumption is that if partners have different resource endowments, the joint use of resources represents a significant advantage

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7
Q

What are some of the decisive advantages attributed to cooperations in recent years?

A

The decisive advantages attributed to cooperations are: market entry or increased market power, transfer of skills or access to skills from another company, broadening of financial or human resources and better use of existing capacities, faster access to business, a much lower level of commitment to a new business segment than at the time of acquisition, the distribution of costs and risk among the cooperation partners

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8
Q

What are the three main disadvantages of cooperations?

A

The three main disadvantages of cooperations are: less freedom or dependence on partners, the division of cooperation results can be a field of conflict, existing differences can lead to a high level of control and time-consuming coordination

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9
Q

What is a strategic alliance?

A

A strategic alliance is a cooperation in which legally independent companies pursue a common strategy to improve their competitive position

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10
Q

What characterizes strategic alliances in terms of the relationship between the cooperating companies and the industry they operate in?

A

Strategic alliances are characterized by cooperation with competitors from the same industry, they represent a loose form of cooperation based on agreements and contracts, with coordinated behavior and strategy

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11
Q

What is a joint venture?

A

A joint venture is economic cooperation between companies where a legally independent company is jointly established or acquired

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12
Q

What are the different ways in which a joint venture can be established?

A

The different ways to establish a joint venture are: founding a new company, investing in an existing company, or jointly taking over another company

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13
Q

Why have joint ventures become more prevalent in recent years, particularly in the context of globalization?

A

Joint ventures have increased due to globalization, especially when a regional partner is needed in foreign markets, the joint venture acts as a domestic company, contributing market-specific know-how and reducing capital needs

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14
Q

What are some empirical challenges often associated with joint ventures?

A

Some empirical challenges associated with joint ventures are: conflicts of objectives between partners, personnel policy inconsistencies, problems with knowledge loss and cultural integration

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15
Q

What is the focus of cooperative strategy?

A

The focus of cooperative strategy is on the mutual benefits and how the cooperation can be developed

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16
Q

How does cooperative strategy differ from competitive strategy?

A

Cooperative strategy focuses on working together to achieve common goals, while competitive strategy aims to achieve advantages over the competition

17
Q

Can the coexistence of companies consist solely of cooperation, even if they are competitors? Explain with an example.

A

No, coexistence is never solely cooperation, even competitors can cooperate in some areas while competing fiercely in others. Example: BMW and Mercedes cooperate on ride shares but compete in other areas

18
Q

What does the MBA matrix (make, buy, and ally) help with, and what factors does it compare?

A

The MBA matrix helps in selecting the appropriate strategic approach, it compares the relative competence of the company with the strategic relevance of the activity

19
Q

When does entering into a cooperation (“ally”) seem suitable according to the MBA matrix?

A

Entering into a cooperation (“ally”) seems suitable when: the relative competence is low but strategic relevance is medium or high, or when both relative competence and strategic relevance are in the middle range

20
Q

What are the six criteria that can be used to consider the selection of potential partners for cooperation?

A

The six criteria for selecting potential partners are: the partner’s contribution leads to a competitive advantage, partners complement each other but are of similar size/strength, agreement on market focus and international orientation, low risk of the partner becoming a competitor, cooperation limits competitors’ strategies, compatibility of organizational cultures to avoid conflicts