8 Flashcards

1
Q

What does the term electronic business (e-business) refer to?

A

The term electronic business refers to the initiation, partial or complete support, handling, and maintenance of service exchange processes between economic partners by means of information technology (electronic networks).

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2
Q

What are the three central building blocks of e-business?

A

The three central building blocks of e-business are: information, communication, and transaction.

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3
Q

What are the three central platforms of e-business with different objectives?

A

The three central platforms of e-business with different objectives are: platforms for procurement (e-procurement), sales (e-shop), and trade (e-marketplace).

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4
Q

What additional platforms are included in a broader consideration of e-business?

A

The additional platforms included in a broader consideration of e-business are: platforms for contact networks (e-community) and cooperation (e-company).

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5
Q

What is the basis of the success of e-business compared to previous approaches?

A

The success of e-business is based on the fact that it achieves a new added value compared to previous approaches.

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6
Q

What types of values can be created in e-business?

A

The types of values that can be created in e-business are: structuring value, selection value, matching value, transaction value, relation value, and communication value.

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7
Q

What is the definition of digital business models according to Bijedic & Hoffmann (2018)?

A

The definition of digital business models is: the creation of value or benefits in the company is purely digital, essentially on the basis of digital components or through an activity that is essentially based on digital technologies.

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8
Q

How should digital business models be distinguished from digital technologies, goods, and strategies?

A

Digital business models must be distinguished from: digital technologies, digital goods, and digital strategies

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9
Q

Which six technologies are considered enablers for digital business models?

A

The six technologies that are considered enablers for digital business models are: cyber-physical systems (CPS)/Internet of Things (IoT)/Smart Factory/Industry 4.0, big data, cloud computing, artificial intelligence (AI), extended intelligence (EI)/machine learning, digital platforms, block chain technologies

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10
Q

What are the four aspects that represent particular challenges in the transition to digital business models, especially for medium-sized companies?

A

The four aspects that represent particular challenges in the transition to digital business models, especially for medium-sized companies are: the necessity for managers to build up new skills, the need for external service providers or in-house ICT specialists with IT skills, considerable legal uncertainty, the increasing importance of digital infrastructure

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11
Q

What new skills are essential for managers in the transition to digital business models?

A

It is essential for managers to build up new skills in: understanding ICT technologies in terms of their trends and potential

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12
Q

What is one way for SMEs to address the shortage of required ICT specialists?

A

One way to address the shortage of required ICT specialists is through: the qualification of their own personnel or cooperation partners

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13
Q

What are the areas of legal uncertainty associated with digital business models?

A

The areas of legal uncertainty associated with digital business models concern: both data security and questions of ownership of raw data, a number of liability issues, unresolved transfers of rights and ownership in block chain technologies

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14
Q

Why is digital infrastructure becoming increasingly important, and how do factors like transmission rates and security influence location decisions?

A

Digital infrastructure is becoming increasingly important because: location decisions are influenced by transmission rates, reliability, and security of data networks

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15
Q

What are the advantages of solutions like cloud-as-a-service for businesses?

A

The advantages of solutions like “cloud-as-a-service” for businesses are: they are inexpensive and allow decentralized, flexible forms of work and production that bring a certain independence from local locations

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16
Q

Which four successful business model types for the digital age were identified in a multi-year research project analyzing business model transformations?

A

The four successful business model types for the digital age are: product business model, platform business model, project business model, solution business model

17
Q

What are the key characteristics of the product business model?

A

The key characteristics of the product business model are: the offer consists of standardized goods in large quantities with little individualization, supplemented by simple services such as maintenance (one-off sales)

18
Q

What is the defining feature of the platform business model?

A

The defining feature of the platform business model is: different players jointly provide a service (“winner takes most/takes it all”)

19
Q

How is the project business model characterized?

A

The project business model is characterized by: highly individualized products where a project is carried out once

20
Q

What distinguishes the solution business model?

A

The solution business model is distinguished by: offering and implementing highly individualized services at the customer’s site (“plan-build-run”)