3 Flashcards

1
Q

What is the primary focus of innovations within companies?

A

Introducing something new, such as new products, processes, or ways of doing business.

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2
Q

From which Latin verb does the term “innovation” originate, and what does it mean?

A

The term “innovation” is derived from the Latin verb “innovare” and means “to renew.”

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3
Q

Which three key definitions of innovation are highlighted in the academic literature?

A

Three key definitions are highlighted. The first one defines innovation as an invention that leads to entrepreneurial success.

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4
Q

Which definition of innovation emphasizes the successful commercialization aspect?

A

The definition by Lyons, which states that innovation is “what defines who wins and who loses.”

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5
Q

If the emphasis is on novelty, how is innovation defined by Hauschildt et al. (2016)?

A

Innovation is defined as “qualitatively novel products or processes that differ ‘noticeably’ from a comparative state.”

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6
Q

What are the different dimensions used to characterize innovations?

A

The dimensions are: content-related, novelty-degree-related, subjective, actor-related, process-related, and normative

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7
Q

Which two types of innovations are most commonly observed in companies?

A

Product and process innovations.

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8
Q

How are process innovations realized, and what are their main goals?

A

Process innovations occur through novel factor combinations; the main goals are increased efficiency and process improvement

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9
Q

What sets product innovations apart from process innovations?

A

Product innovations also include recycling and focus on new or significantly changed uses, aiming for market effectiveness

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10
Q

What is another term for service innovations, and what are the reasons behind this terminology?

A

Service innovations are often called product-service systems due to their immateriality, heterogeneity, inseparability, and transience

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11
Q

What do market innovations encompass, and what is their primary objective?

A

Market innovations pertain to new sales or procurement markets, aiming to open up new customer or supplier potential

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12
Q

What constitutes structural innovations, and what are their typical aims?

A

Structural innovations are renewals in corporate structure, aiming to increase employee qualification/motivation or rationalize processes

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13
Q

What do cultural innovations represent, and can you provide an illustrative example within a company setting?

A

Cultural innovations are improvements in the social sphere, e.g., a change in cooperation between employers and trade union representatives

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14
Q

Why is the term “innovation” sometimes perceived as being used excessively or broadly?

A

The term is used broadly, from minor design changes to groundbreaking innovations, making it unclear when something is truly an innovation

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15
Q

When considering the subjective dimension of innovation, which target groups can be taken into account when evaluating the novelty of an innovation?

A

The target groups can be an individual, all managers, an industry, a nation, or all of humankind

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16
Q

Within a company, who are the typical internal actors involved in the innovation process?

A

Management and departments like R&D, production, marketing, and IT

17
Q

What is the role of external actors in innovation, and which trend is amplifying their significance?

A

External actors like customers, suppliers, or partners play an increasingly decisive role, driven by the open innovation trend

18
Q

Could you outline the typical stages in the process dimension of innovation, starting from the initial idea and culminating in continuous refinement?

A

The stages include: idea formulation, exploration, theoretical foundation/empirical examination, innovation creation, prototype development, execution/market introduction or internal use, ongoing reprocessing

19
Q

Which perspective asserts that an innovation is only legitimate if it achieves economic success, and why might this viewpoint be debatable?

A

The approach that equates innovation with economic success is debatable because it’s unrealistic to expect guaranteed future success at the project’s outset

20
Q

What are the key components of effective innovation management?

A

Determining the optimal innovation activity, aligning goals, and handling resistance in a goal-oriented manner by taking appropriate measures