8. strategic alliances Flashcards
reasons for alliance
law alliance
link alliance
scale alliance
geographical alliance
learning alliance
platform alliance
alliance process
- selecting partner
- structuring alliance
- managing alliance (coordination, communication, emotional involvement, learning)
- exit of re evaluate
why alliances fail
strat misalignment, incomplete agreement, info asymetry, learning race, cultural differences, poor governance, wrong choice of team, lack of commitment
investing in equity benefit
enhance commitment, extend time horizon, protect from predatory behavior, build trust
crowdsourcing
borrow through internet
reasons for reluctance in forming alliance
“not invented here” syndrome and “one trick ponies”
borrow via contract
resource are easy to trade (patent, license)
borrow via alliance
need collab but dont want to acquire
focused and compatible alliances
limited nb of player, clear role, limited scope & contact -> produce result most often
focused but incompatible alliances
complex, narrow scope, partner with conflicting incentives -> sometime succeed
compatible but broad alliances
complex -> ongoing adaption + active eng from TMT
integration-demanding alliances
broad cooperation, incompatible goals -> extremely difficult to achieve success
make alliance work
metric not only for perf but for progression
leverage diff to create value
go beyond formal system
internal stakeholders as partner
