8 - SOCIAL INFLUENCE

Question 1

What did Sherif (1935, 1937) find in his pinpoint studies?

Answer 1

A group norm emerges over time, participants will conform to reach an agreement within a group.

Question 2

What did Asch (1951, 1952, 1956) find in his line comparison studies?

Answer 2

Majority influence can persuade participants to choose blatantly incorrect answers on the line study

Question 3

What percentage of teachers went beyond 450V in Milgram’s study?

Answer 3

63%

Question 4

What did Milgram, Bickman & Berkowitz (1969) find about group size and conformity?

Answer 4

Milgram, Bickman & Berkowitz (1969) found that the percentage of people conforming increases as group size increases, but only up to a point

Question 5

What did Asch (1955) find about unanimity?

Answer 5

Asch (1955) found that it is difficult to dissent if the group is unanimous.

Question 6

What did Asch (1955) find about group size and conformity?

Answer 6

Groups of 3-5 elicit greater conformity than groups of 1-2. 5+ makes no difference to conformity.

Question 7

What are the concepts normative influence and informational influence according to Deutsch and Gerard (1955)?

Answer 7

Normative influence: going along with the crowd in order to gain approval. Informational influence: leads people to conversion due to a desire to be correct.