8 planning management activities Flashcards
planning
sets goals and objectives for the business to achieve in the future
comes up with strategies to achieve these objectives
planning 1
SWOT
strength
internal attributes and resources that support a successful outcome
aspects that the business is good at
can be developed into a competitive advantage
e.g strong brand
skilled workforce
weaknesses
internal aspects of a business that are underdeveloped and could damage the success
work ahainst a successful outcome of a business
eg poor credit control obsolete technologies
opportunities
external factors which a business could use to its afvantage
factors outside the business which have the abikity to benefit the business
eg falling exchange rate
strong economy
threats
external factors that could jeopardisw the business
could have negative impact on a business
eg EU regulations
shoetage of raw materials
samsung strengths
wide product range
strong brand
loyal customers
samsung weaknesses
high sellinf price
doesnt have it’s own operating system
samsung opportunities
increased demand in developing countries like Thailand
new product features
samsung threats
sayurated market in developed countriws
strong competition
difficult to keep up with rapid changes
planning 2
set objectives
goals that a business wants to achieve
objectives are set after a swot
planning 3
devise strategies
plans of actuon that set out the steps that a business must take to achieve its objectives
there are three main types
low cost leadership strategy
keeps costs low
sell products as cheaply as possible. This attracts price conscious consumers. Sales and profits increase
eg ryanair
differentiation strategy
products are different
stand apart from competitors
this results in consumers liking the difference sales and profuts increase
egbrand names
niche strategy
spot consumers with a specific need
make a product tailored to their needs
this results in increased sales and profits
eg ferrari