8 Models of Communication Flashcards
it provide us with a visual representation of the different aspects of a communication situation. They help simplify the process of understanding communication.
Models of communication
They only look at one-way
communication.
Linear communication
They analyze two-way
communication.
Interactive communication
They illustrate a two-way communication where the message gets more complex as the communication event progresses.
Transactional communication
-The oldest communication model that
dates back to 300 BC
-focuses on the sender (public speaker, professor, etc.) who passes on their message to the receiver (the audience).
Aristotle Communication Model
views communication as the transmission of a message with the effect as the result.
Lasswell’s communication model
-It is a mathematical communication concept that proposes that communication is a linear, one-way process that can be broken down into 5 key concepts.
Shannon-Weaver Communication Model
-This communication model is unique in the sense that it gives a detailed account of the key elements in each step.
Berlo’s S-M-C-R communication Model
-It is a circular model of communication, in which messages go in two directions between encoding and decoding.
-It shows that information is of no use until it is put into words and conveyed to other people.
Osgood-Schramm model of
communication
-It suggests that the communication
process does not start with the
source/sender, but rather with
environmental factors.
-This model also takes into account the
object of the orientation (background,
culture, and beliefs) of the sender and
the receiver of messages.
The Westley and Maclean model of
communication
-It recognizes that communication is a
circular process and a multi-layered
feedback system between the sender and
the receiver, both of whom can affect the
message being sent.
-The sender and the receiver change their
places and are equally important and
both provide feedback.
Barnlund’s Communication Model
-It views communication as a circular
process that gets more and more complex
as communication progresses.
-With every cycle of communication, we
expand our circle because communication
never repeats itself.
Dance’s Helical model of
communication
What are the 4 types of linear communication?
- Aristotle’s communication model
- Lasswell’s communication model
- The Shannon-Weaver communication model
- Berlo’s S-M-C-R communication model
What are the 2 types of Interactive models of communication?
- The Osgood-Schramm
communication model - The Westley and Maclean
communication model
What are the 2 types of transactional Communication?
- Barnlund’s transactional
communication model - Dance’s Helical communication
model