8 Identity and War Propaganda

Question 1

War propaganda

Answer 1

Posters were propaganda at the start of WWI
Showing that people were fighting modern warfare - for country’s lives
Aimed at country’s public - defend land and liberty
Important: marketing to people: how they can get involved, actively trying to use different techniques (like guilt, etc) to get people to help the war effort

Question 2

London Underground

Answer 2

Pioneering Corporate Identity - esp in advertising
First and largest in world
Logo recognizable from distance, standardized, on all posters
Frank Pick - publicity director of LU, wants to clean it up
Advertising themselves in the LU - lots of people ride it