7 Expressionism, Object Posters, Werkbund

Question 1

Object Posters

Answer 1

Extremely simplified posters, only have the manufacturer and an image of the product being sold

Question 2

Lucian Bernhard

Answer 2

Object posters
Name of product and drawing of item
Handmade brush letters
Heavy rounded serifs
Solid backgrounds
Recognized for his posters and typography

Question 3

Deutsche Werkbund

Answer 3

Similar to Vienna Workshops
German “Work Organization”
Goal: Make better products, trying to constantly improve products
Designers, manufacturers, schools (partnerships), government involvement for funding
Reason why Germany makes high-quality goods (design, quality, and engineering)
Making things for home and everyday use
Cars, locomotives, etc –> industrial designer

Question 4

Leonetto Cappiello

Answer 4

French/Italian in Paris
Large paintings to become posters
Colorful weird figures and the name of product
Similar to object posters; personal/animal
Influenced by Cheret
OXO - boullion cube

Question 5

Ludwig Hohlwein

Answer 5

South Germany Munich
Object Posters, became the chief designer for Nazi posters
You can often see the texture in paint, like gouache
Zoo in Munich, Men’s clothing company, showing detail of textile design

Question 6

AEG

Answer 6

Electric Company
Logo and typeface standardized
Heavy, big rounded serifs, corporate ID program
All printed material has borders
Has staff: Graphic Design, Photo, Industrial Design
1st great corporate identity program
Peter Behrens was designer

Question 7

Peter Behrens

Answer 7

Designer and architect - Werkbund
Art director of largest art corporation in world: AEG (this is a new job that hasn’t existed before)
Also mentored some of greatest architects of 20th century (like Gropius)