13 Modern Ideas Come to the USA

Question 1

W A Dwiggins

Answer 1

Boston book maker, illustrator, puppeteer, and designer
Designed lots of typefaces - lettering artist (Electra)
Artwork from stencils
Coined term “graphic designer”
Book design and colorful book bindings

Question 2

Container Corporation

Answer 2

Ads for cardboard boxed - AM Cassandre
Life and Fortune Magazine
Minimal creative messages
Revolutionized design, made ads prominent and simple

Question 3

M F Agha

Answer 3

Art Director for House and Garden, Vogue, and Vanity Fair
Hired different designers for each edition
Used photography on covers
Spreads, not pages
New typefaces, Futura
Photos become more prevalent than text

Question 4

Alexey Brodovitch

Answer 4

Art Director for Harper’s Bazaar
Friends with Cassandre
Also employed GDers to design each cover
Designs in spread form, not page form

Question 5

WPA Posters

Answer 5

Gov’t paid people to do art jobs
Federal Art Project - exhibited posters about health and safely, art exhibitions, etc
New connections to good design - people are seeing more modern design