8. Analysing markets and marketing Flashcards
1
Q
Market analysis
A
A detailed examination of the feature of a market such as market size and sales used to predict future trends.
2
Q
Moving average
A
A technique for identifying an underlying trend by smoothing out fluctuations in data.
3
Q
Trend
A
A general direction in which something tends to move
4
Q
Extrapolation
A
A prediction of a future trend based on an identified current trend.
5
Q
Correlation
A
An apparent (statistical) relation between two variables which can be positive or negative.
6
Q
Marketing data
A
Information gathered about the response to the marketing activities of a business.
7
Q
Test market
A
Launching a product in a relatively small, well defined segment or region of the market to test sales before a full scale launch.
