10. Developing and implementing marketing plans Flashcards
1
Q
Marketing plan
A
Written details of the activities to be used to carry out the marketing strategy.
2
Q
SWOT analysis
A
A method of analysis the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external environment.
3
Q
Situation analysis
A
An assessment of the business, its customers, competition and the market environment.
4
Q
Marketing tactics
A
The marketing mix activities (PPPP) undertaken to achieve a chosen marketing strategy.
