7.8 Conformity

Question 1

What is conformity?

Answer 1

The tendency to adjust one’s thoughts, feelings or behaviour so that they become more consistent with those of others or with accepted standards about how a person should behave in
certain situations (social norms)

Question 2

What did the Ashe experiment find?

Answer 2

75% of participants agrred with the incorrect response at least once; 33% agrred in more than half the trials; 24% did not conform

Question 3

What group number does conformity reach to?

Answer 3

4

Question 4

What is unanimity?

Answer 4

Complete agreement among group members

Question 5

What number of people does it take to affect conformity?

Answer 5

1

Question 6

What is informational influence?

Answer 6

When conformity results from a need for direction and information on how to respond in a specific situation

Question 7

What is normative influence?

Answer 7

Occurs when a response is guided by one or more social norms for a particular situation

Question 8

What is social loafing?

Answer 8

The tendency of an individual to make less effort when involved in a group activity than when working alone

Question 9

What are three factors that influence obedience?

Answer 9

Legitimancy of the authority figure, proximity and group pressure

Question 10

What are Ashe’s factors that influence conformity?

Answer 10

1. Social Loafing
2. Unanimity
3. Anonimity
4. Deindividualisation
5. Group size
6. Normative influence
7. Informational
8. Culture