7.6.3 Corporate Social Responsibility Flashcards
Corporate Social Responsibility
CSR is a term used to describe an approach whereby businesses seek to exceed basic legal requirements by considering their impact on society.
Satisfying Employees
Businesses focussing on their social responsibilities may seek to satisfy their employees by offering job security, safe working conditions and fair wages.
Satisfying Customers
Businesses focussing on their social responsibilities may seek to satisfy customers by offering reliable products, fairly priced, which exceed legal safety requirements.
Satisfying Shareholders
Businesses focussing on their social responsibilities may seek to satisfy shareholders by increasing share price and through payment of stable and regular dividends.
Satisfying Suppliers
Businesses focussing on their social responsibilities may seek to satisfy suppliers through paying fair prices, making regular on-time payments and offering exclusivity.
Satisfying the Community
Businesses focussing on their social responsibilities may seek to satisfy the community by offering employment and funding restoration projects and community facilities.
Carroll’s CSR Pyramid
Can be used by leaders and managers, containing 4 layers.
Economic, Legal, Ethical, Philanthropic
The Shareholder Concept
The shareholder concept states that businesses have a responsibility only to raise value for shareholders through increasing share prices and paying dividends and that profit maximisation is the only focus of the business.
The Stakeholder Concept
The stakeholder concept states that as well as satisfying shareholders’ needs, the business must place equal emphasis on satisfying the needs of all other stakeholders, including employees, customers and suppliers.