7.1.3 SWOT Analysis Flashcards
1
Q
A business can use a SWOT analysis to explore its internal strengths and weaknesses and the external opportunities and threats facing the business.
A
The SWOT Analysis Diagram consists of Strengths, Weaknesses, Opportunities and Threats.
2
Q
Uber Example of SWOT Analysis.
A
Strengths - A famous brand, 110 million users, 69% market share in USA.
Weaknesses - Many competitors like Lyft or MyTaxi, not very profitable as profit margins were below 0%.
Opportunities - Could expand services like grocery delivery, or create an Uber banking app, could offer delivery for business like Royal Mail.
Threats - Business that make cars have invested in taxi-rental apps, self-driving cars.
