7.5.2 Business Considerations from Globalisation Flashcards
1
Q
Glocalisation
A
TNCs use glocalisation to help spread globalisation. This means that they adapt their products to the needs of local consumers. For example, lots of global food TNCs offer a different menu in India where beef is not eaten. Since 2012, McDonald’s has served the McVeggie and McSpicy Paneer in India.
2
Q
Develop New Markets
A
TNCs use the development of new markets to benefit from glocalisation. As countries develop and their populations have higher disposable incomes to spend on ‘luxury’ items, TNCs are able to access new markets and sell their products in these countries.
