7.6.1 Social & Technological Environment

Question 1

Urbanisation

Answer 1

Urbanisation describes people moving from rural areas to urban areas. People usually move to urban areas because there are more job opportunities there.

Question 2

Migration

Answer 2

Migration describes people moving from one country to another, with the intention of residing and accessing employment. For example, increasing migration has increased demand for cultural food shops and this can reduce demand for groceries from established retailers.

Question 3

Consumer Lifestyle Changes

Answer 3

Consumer lifestyle changes occur when buying habits or spending patterns change. For example, Morrisons has introduced online grocery shopping to respond to changes in consumer expectations.

Question 4

Social Changes

Answer 4

Social changes can include the growth of e-commerce and the changes in buying habits as people begin to expect the availability of e-commerce platforms to complete online transactions.