7) Social-cultural influences Flashcards
What are traditional gender stereotypes?
Women’s role is to be family carer
Negative view of muscular women
What do some people think limits females sporting ability?
Lack of strength and endurance
Competetiveness is masculine
What are developmental differences between genders?
Female facilities develop slower
Less female media coverage
What is the definition for stereotype?
A fixed and oversimplified opinion of a type of person
What do some people think improves ethnic sporting abilities?
African groups have better physiological make up
How is ethnicity spread across the highest level of sport in the UK?
It is imbalanced
What physical attributes do certain ethnic groups have?
Higher percentage of fast twitch muscle fibres
Long achilles tendon
What does a high fast-twitch muscle fibre percentage and long achilles tendon create?
Greater power transfer
What socio-economic group do ethnic minorities often come from?
Lower socio-economic groups
What does a lack of disposable income mean for performers?
They may not be able to afford the equipment and travel costs to participate in sports
Why is there a high percentage of ethnic minorities in football and athletics compared to polo or rowing?
It is cheaper
What are potential limitations of sport as we age?
Fitness levels decline
Body less able to recover from impact injuries
What sports are younger and older people usually involved in?
Younger- team sports
Older- individual activities
What happens to many athletes post-school?
They quit sports
What gender is more likely to quit sports after school?
Females
What are common participation barriers post-school?
Not seeing positive role models in media
Engaging in sport with agressive stronger men
Feeling judged by others
How can families support sports?
Physically active parents encourage their children Family support (transport, money) Parents role models
How can peer groups (friends) influence participation in sport?
Following the crowd
Discouragement
Why do boys sometimes not do gymnastics?
Negative attitudes from friends
Stereotypical girls sport
What personal characteristics affect sport engagement?
Age
Gender
Ethnicity
Disabilities
What are the 3 main types of disability?
Sensory impairments
Mental health impairments
Mobility impairments
How can mobility impairments be acquired?
Born with
Age
Disease or injury
What are examples of sensory impairments?
Reduction in sight or hearing
What are the 2 main approaches to include disabled people in sports?
Integration
Adaptation
What are adapted sports?
Sports changed so physically disabled can perform alongside those not physically disabled
What is integration?
Allowing disabled performers to compete with non-disabled performers
What are benefits of integration?
Less discrimination
Less stereotyping
Fewer barriers to playing sports
What are benefits for TV companies showing sports? (5)
Fast-pace viewing Lower costs Easy to follow Role model performers Personalities
Why is sport fast-pace viewing?
Exciting, fast-paced and few stoppages
Often competetive which is popular
Why is sport cheaper for a TV company than drama?
Drama requires paying cast, staging, production team etc
How do audiences influence sporting events?
Time changes to be aired at popular times in the week
How has sports on TV developed?
Slow motion replays
Hawk-eye
TMO
What are different ways the media covers sport?
Social media
Internet
Newspapers
Radio programmes
How do radio programmes cover sports?
Running commentries and talk shows
What are the 2 types of newspaper?
Broadsheet
Tabloid
What is a broadsheet newspaper?
Emphasis on information service
Fewer pages about sport but covers a wide range of sports
What is a tabloid newspaper?
Interested in sporting personalities, 25% covers sports
Only covers ‘main’ sports
How can you follow sports on social media?
Downloaded apps follows scores with live updates
Forums to chat
Watch highlights
What do TV companies have to pay for to show sport?
Television rights
What is commercialisation?
Managing or running something for financial gain
What can be bought and sold in sport? (5)
Sponsorship rights Stadiums Sports teams Players Television rights
What is the job of a marketing manager in sport?
Selling the sport/team to any potential investors or sponsors
Why do most sports teams now have a marketing manager?
Commercialisation of sport
What is the golden triangle of commercialisation?
Sport
Sponsorship
Media
How is commercialisation making sport more business focused?
Winning sponsors may be as important as winning competitions
Pressure to perform
Why are players and managers now more likely to lose their jobs and be replaced?
Pressure on managers and players as lots of money at stake
What can sponsors sponsor in sport?
Teams
Facilities
Competitions
Players
What are potential aims of sponsors? (2)
Increase sales
Philanthropic (charitable)
What are pros of commercialisation for sponsors?
More opportunites to advertise
Publicity and sales
What are cons of commercialisation for sponsors?
Sponsors are assocatied with negative events
What are examples of damaged reputation of sponsors?
Gatorade- Tiger Woods had many affairs
Nike- Lance Amstrong doping scandal
Speedo- Ryan Lochte arrested in Brazil
What do the media often focus on instead of sporting events?
Sporting personalities