7 - research methods Flashcards
laboratory experiment key features
highly controlled, artificial environment, replicable, random allocation
laboratory experiment strengths
- high control over extraneous variables
- easy to find cause and effect
- can be replicated
- measured accurately
laboratory experiment limitations
- data may lack ecological validity
- high risk of demand characteristics
- alter behavior based on experiment
- experimenter bias
field experiment key features
natural setting, some variables cant be controlled, independent variable is changed
field experiment strengths
- high ecological validity
- less likely to have demand characteristics
field experiment limitations
- less replicable
- sampled bias
- lack of control on extraneous variables
- lack of informed consent (ethical)
natural experiment key features
independent variable cant be changed e.g. boys/girls, no random allocation
natural experiment strengths
- high ecological validity
- low demand of characteristics
natural experiment limitations
- sample bias
- ethical issues
quasi experiment key features
naturally occurring independent variable e.g. age, gender
quasi experiment strengths
- allows comparison between types of people
quasi experiment limitations
- can only be used for naturally occurring iv’s
- ecological validity may be reduced as task may be fairly artificial
what is the difference between a directional and non directional hypothesis?
directional - says which way the hypothesis will go e.g. more than
non-directional - there will be a difference
what does operationalised mean?
variables and how they will be measured must be clear in the hypothesis
what is a null hypothesis?
states there will be no significant difference/correlation in results
what are the 4 types of extraneous variables?
demand characteristics
investigator effects
participant variables
situational variables
wat are demand characteristics?
participants may want to be helpful and act differently to fit in with the experiment
what are investigator effects?
cues from the investigator that encourage certain behaviors e.g. tone of choice
what are participant variables?
the natural differences between people e.g. age or gender
what are situational variables?
features of experiment may make people respond differently e.g. temp, noise, tiredness
What are the 6 ethical guidelines for experiments
1 - informed consent
2 - deception
3 - right to withdraw
4 - protection form psychological and physical harm
5 - confidentiality
6 - privacy
what are the ways of dealing with ethical issues in the UK?
1 - cost-benefit analysis
2 - ethics committee
3 - punishment
How is the Canadian approach to ethics different?
It stimulates debate, encourages psychologists to engage deeply with ethical rules rather that just follow guideline
Issues with informed consent?
giving away aims may reduce validity
presumptive consent - can other people consent for you?
Issues with deception?
Cost-benefit analysis is subjective
Debrief cant always undo harm
Issues with Right to Withdraw
participants may feel obligated to continue, especially if there is money
issues with protection from harm
harm may not be apparent until after
issues with confidentiality
may be identifiable even without names e.g. through schools or organisations
issues with privacy
there is no universally accepted definition of a public or private place
what is random sampling
positives and negatives
- when all participants have an equal chance of being selected e.g. names in a hat
positives - unbiased, all pp’s have equal chances
negatives - need to have a list of all members, time consuming
opportunity sampling method
positives and negatives
- recruit those who are easiest and most available e.g. people walking past
positives - easy, not time consuming
negatives - biased (small population) or only people who don’t work at certain times for example
What is stratified sampling
positives and negatives
subgroups are identified and a proportional number of pp’s are taken from each group
positives- more representative
negatives- very time consuming to identify, select, and contact participants
what is systematic sampling
positives and negatives
predetermined system to select people e.g. every 3rd person
positives- unbiased and uses an objective system
negatives- not truly random unless selected using a random method
what is volunteer sampling
positives and negatives
advertised in newspaper / notice boards / internet
positives - access to a variety of participants e.g. people who read certain papers
negatives- biased as some participants are more motivated (volunteer bias)
what are the benefits of a pilot study?
- identifies potential issues early
- tests effectiveness and can make improvements
- more likely to get meaningful results
- reduces wasted time and money
- able to reduce demand characteristics
methods for quantitative data
- experimental methods with a quantitative dependent variable
- closed questions
- tally of behaviours
- content analysis of descriptive material
methods for qualitative data
- open questions and interviews
- description of behaviour
- descriptive material
strengths of quantitative data
- easy to analyse
- usually objective
- conclusions can be drawn
weaknesses of quantitative data
- over simplifies complex behaviour
- closed questions force answers
strengths of qualitative data
- reflects complexities and different experiences
- encourages description
- shows feelings
- data isn’t restricted
weaknesses of qualitative data
- subjective so it’s difficult to draw conclusions
- hard to analyse
- not as easy to compare results
what is primary data?
data collected first hand directly by the researcher
strengths of primary data?
researcher has control over the data
very specific so meets the aims of study
limitations of primary data
- long time to carry out
- involves a lot of expenses: designing, recruiting, conducting, and analysis
what is secondary data
data collected for a different purpose but is utilised and reused by someone
e.g. from government data
strengths of secondary data
- takes less time, equipment and money to access
- already been analysed so statistics have been decided
limitations of secondary data
- previous studies and data may not fit the aims of the study
what is a meta-analysis
a review of similar studies and combines results to form new results
strengths of a meta analysis
- increases validity of findings as there is a wide range of participants
- if some conclusions are very off, they can be controlled
limitations of a meta analysis
- research design may vary between studies involved, can’t be truly compared
- effect size may not be appropriate
- invalid conclusions
what are independent groups?
each condition has it’s own group of participants. The scores (DV measurements) for each group are compared.
problem with independent groups and how to control it
- natural variations between individuals in each group may affect the DV measurements, making it look as if the IV has had an effect when it actually hasn’t
control
- after the pp’s have been recruited, they should be randomly assigned to their groups
- they should ensure the groups are similar on average
what are repeated measures
only one group of participants is used.
The group completes both conditions and participant
scores in each condition are compared.
problems with repeated measures and how to control them
problems
Doing both conditions may
(1)give PPs practice on the task;
(2) make them bored or tired;
(3) allow them to work out the aim of the study, all of which might affect the DV measurement.
(4) Reuse of stimulus material is not possible
Control:
Divide the PPs into two groups.
Half does condition A first, then condition B. The rest do condition B then condition A.
DV measurements for the conditions A
and B are then compared
(counterbalancing).
what are matched pairs?
pairs of participants are selected, who are as similar as possible.
One member from each pair completes each condition.
The scores for the pairs of participants are compared.
problems with matched pairs and how to control them
Problem:
(1) time consuming;
(2) an exact match is rarely possible;
(3) if one PP drops out you lose 2 PPs’ data.
Control:
Members of each pair should be randomly assigned to conditions.
However, this does not solve all these problems.
what is a non-experimental research technique
- watching and recording behaviour
- natural behaviour in people’s natural environment
why use observations?
- study a particular behaviour
- study natural behaviour
- study behaviour where it would be unethical to manipulate the IV
what are controlled observations?
- pp’s are likely to know they’re being studied
- some variables are manipulated by researcher
- may take place in a lab
what are naturalistic observations?
- observing people in their natural environment
- people behave freely and are less likely to know they’re being observed
- researcher doesn’t interfere
what is the difference between a participant and non-participant observation
participant - observer acts as part of the group being watched
non-participant - observer isn’t part of the group being observed
what is the difference between overt and covert
overt - ‘open’ observations where pp’s know they are being observed and why
covert - pp’s don’t know they’re being observed, observer is ‘under cover’
general strengths for ‘observations’
- have high validity: record how people actually behave rather than how they say they behave
- capture spontaneous and unexpected behaviour
- can be used to measure the DV in an experiment, so are a key method of gathering data
general limitations of ‘observations’
- observer bias is likely as it is difficult to be objective
- only observable info is recorded so doesn’t provide insight about how people think or feel
what needs to be taken into consideration about clarity when it comes to questionnaires?
- the reader must be able to understand what is being asked
- no ambiguity
- double negative questions reduce clarity
- double barreled questions are bad e.g. do you experience pain AND headaches
what needs to be taken into consideration about bias when it comes to questionnaires?
- may leaf respondent to be more likely to give a particular answer
- hard to stop changing answers for social desirability bias
what needs to be taken into consideration about analysis when it comes to questionnaires?
- it is best to use closed questions with quantative data
what are 4 good extra things to add into a questionnaire?
- filler questions
- sequence for questions
- sampling technique
- pilot study
4 strengths of questionnaires
- once you’ve designed a questionnaire, you can use them for a lot of people, cheaply and quickly
- may be more likely to share personal info rather than if they are being interviewed
- reduces experimenter bias
- no special training needed to conduct
what is experimenter bias?
where the participant changes their answers due to the unintentional influence of the experimenter