7. Analysing the strategic position of a business Flashcards
what is a strategy
a medium term plan to achieve an objective
what is a tactic
a short-term action to support a strategy
what is the objective of competition law
to promote economic efficiency through the sound development of the market economy and to protect the consumer from excessive market power
what is the CMA
the competition and markets authority
a non-ministerial government department responsible for strengthening business competition and preventing and reducing anti-competitive activities
what is the labour market legislation
designed to prevent the exploitation of employees by business by regulating the relations between workers, employees and trade unions
eg of labour market legislation
the equality act 2010 the minimum wage act 1998 the employments rights act the health and saftey at work act the working time regulations 1998
eg of competition legislation
the competition act 1998
the enterprise act 2002
what is enviroment legislation
designed to minimise the negative impact of business on the environment
two main categories: pollution and climate change
eg of environment legislation
the environmental protection act 1991
the environment act 1995
what is a mission statement
a qualitative statement of a business’ purpose
what are corporate objectives
quantitative goals set for the entire business
must be SMART specific measurable acheiveable relevant time
internal factors influencing the choice of objectives
- business size and age
- ethics/social responsibility
- business performance
external factors influencing choice of objectives
- shareholders pressure
- changes in the economy
- changes in government polivy
- competitors’ actions
- social changes
pros of financial ratios when assessing perfomance
- can help identify a trend when comparing with pervious years
- can help compare performance with similar businesses
cons of financial ratios when assessing performance
- can the figures be trusted? window dressing could distort figures
- looking at past data
- ignores other key data: changes in the economy, strategic decisions etc