2. Managers, leadership and decision making Flashcards
what is opportunity cost
the potential benefits a business misses out on when choosing one option over another
(cost of the next best alternative foregone)
what does scientific or intuition depend on 7
- experience of the manager
- previous success/failure
- availability and reliability of data
- form of business: ltd or plc
- time available to make the decision (first mover advantage)
- LEVEL OF RISK that the manager is allowed to take
- a loan application may need data
what is scientific decision making
using data to aid decision making
what is the circle
set objectives gather data analyse data select implement review
advantages of scientific decision making - 3
- logical and rational process as based on data - less risk
reduce wasted resources - review check enables wider considerations - mission statement, corporate, functional objectives
- ‘keep player’ buy in 1% year
stakeholder mapping, high power high influence - get their agreement before decision implemented, more likely to agree with data
disadvantage of scientific decision making 3
slower than intuition
expensive - more labour/time (short term)
data - historical data? bias?
what is intuitive decision making
using a ‘hunch’ to make decisions
advantages of intuition 2
quicker d.m process - first mover advantage
experienced manager - rely on many previous decisions
disadvantages of intuition 2
increased risk as not based on data
difficult to justify and sell
what do decision trees help make decisions on 3
- expected financial outcomes
- probability of success and failure
- initial costs
advantages of decision trees 3
- ways of comparing option on financial gain
- forces managers to consider the probabilities of failure
- considers the initial cost
disadvantages of desicion trees 3
- figures based on predicitons
- depends on how optimistic or pessimitic the manager is
- only considers financial data, needs to factor other factors (PESTLE + C)
4 influences on decision making
MISSION - mission statement will impact d.m, e.g. amazon trying to be earths most customer centric company - need speed, price
OBJECTIVES - corporate objectives + fucntional objectives met?
RESOURCES - available? time, staff, finances and supplies
EXTERNAL ENVIRONMENTS - things outside businesses control
what is a stakeholder
someone or an organisation interested in/affected by a business’ activites or decisions
internal stakeholders 3 and interests
employees - job security, good working conditions and pay
managers
shareholders - capital growth and dividends