7 Flashcards
How to boost sales
1: Get data: is the price not right, is the product not working or targeting the wrong audience (what is the reason behind the dissapointing results)
2: Adjust value proposition/ whole innovation
Adjust demand generation approach
Adjust sales approach
How to get data
Through experiments
Wat is Adjust demand generation approach
Adjust:
Channels
Target groups
Messaging
Content
Campaigns
What tests should you use for Adjust demand generation approach
Split test A/B tests
For example handing out two differents brochures and see what leads to most new customers
To see what test leads to most conversion
What should you check in the selling process (steps)
Add a step or remove a step
Or maybe you skip important steps
Welke types of innovation zijn er
Configuration
Offering
Experience
Values
Waaruit bestaat configuration
Profit model: how you make money (revenue model)
Network: connections with others to create value (key partners)
Structure: alignment of all your talents and assets (key resources) functional or geographic structure
Process: key activities
Waaruit bestaat offering
Product performance: distinguishing features and functionality
Product system: complementary product and services
Waaruit bestaat customer experience
Service: support and enhancement that support your offering (help desk)
Channel: how your offerings are delivered to customers and users the channels you are using for engagement
Brand: representation of your offerings iconic brand can help
Customer engagement: interactions you foster (face to face interactions instead of chatbots)
Waaruit bestaat values
Environmental impact: a significant positive change that adressess a pressing environmental challenge
Social impact: a significant positive change that adressess a pressing social challenge
Governance impact: a significant positive change that adressess a pressing governance challenge
