3 Flashcards
Wat is validity
Question, What to validate, How to validate
1: Does anyone care, customer need, research
2: Can i make it, feasibility, prototype
3: Can i make money with this, viability, pre-orders or analysis of revenue streams and costs
Hoe validate je customer needs met customers conversations
1: Talk about their life, jobs issues and plans
2: Ask about specifics in the past
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Wat is de MOM test en wat zijn 2 tips
Asking questions in such a way even your mom can’t lie about it
1: Also use at least one question that could totally invalidate your idea
2: Don’t pitch all the benefits the goal is to learn about the customer problems and not to sell your solution
Wat moet je vermijden bij validaten en hoe counter je het
Bad data
1: Compliments and opinions
2: Fluff: generic claims, promises and maybes
3: Ideas and suggestions
Can lead to:
1: Flase positives and negatives
2: Feature creep: keep adding requirements for new feautures and never end
Zijn complimenten of meningen belangrijk
No only real facts and commitments are relevant
Hoe counter je met slechte data
Counter:
1: Don’t pitch deflect compliments and ask questions for example you seem enthousiastic why is that
2: Counter fluff by anchor back to specifics in the past and do not go in the future for example you seem to have a use for that why is that or be ready
3: Dig beneath the suggestions or be assertive ask why they like it or not ask about the suggestion they say
Waaruit bestaat een testing card
Step 1: Hypothesis (assumption): We believe that
Step 2: Test: To verify that we will
Step 3: Metric: And measure
Step 4: Criteria: We are right if
Wat zijn testing en learning cards
Cards that help structure your thoughts around your assumptions
Waaruit bestaat een learning card
1: Hypothesis: We believe
2: Observation: We observed
3: Learnings and insights: From that we learned
4: Decisions and actions: Therefore, we will
Wat is Exploration
Discovery experiment
Finding out what peoples needs are and willingness to collaborate and pay
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Wat moeten testen zijn
Scientifically sound reliable and repeatable
Welke categorieen zijn er voor discovery experiments
Exploration
Data analysis
Interest discovery
Discussion prototypes
Preference and prioritization discovery
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Wat is het verschil tussen discovery experiments en validation experiments
Discovery: Weak evidence issufficient to discover if your general direction is right
Validation: Strong evidence is required to validate the direction you are taking
First discovery after that validation
Wat is een day in the life
Discovery experiment
Observe a person the whole day and capture activities and don’t talk and capture problems
Costs are low
Evidence is good but narrow (not enough data)
Wat is een featur stub/404 test
Discovery experiment
Include an option in a menu without nothing behind it and put a survey behind it to ask why they clicked on the option
Costs are low
Evidence is strong
Wat is een data sheet
Discovery experiment
Put a lot of specifications of a product on a paper or online and define your value proposition and show it to potential customers
And interview them about their reactions to the content
Costs are low
Evidence not very high because you are already defining the product and the solution and they are going to react on that
Wat is de boomerang
Discovery experiment
Use a existing product and remove all logo and other stuff that makes it recognisable and add your logo and tell everyone that it is your product
The people can use the product and this helps you find out complaints and unmet needs and also what people like
Costs are low compared to producing it
Evidence is strong
Legally not really well
Wat is pretend to own
Discovery experiment
Use a prototype or mock up pretend to use it all day and capture how people engage with it
Cost are low
Evidence not hifh because you only capture engagement
Wat is product box
Discovery experiment
Create a whole product box with images messages and specifications and ask if people like what they are seeing
Costs are low
Evidence is also low
Wat is buy a feature
Discovery experiment
Show 15-20 potential customers your (unfinished product) product and a list of features they can add with limited money
Costs are average
Evidence not very high
And because you defined all the features it doesn’t lead to the newest innovations
Wat is belangrijk bij discovery experiments
Do multiple experiments
Wat is een clickable protoptype
Validation experiment
Digital interface with clickable options
Clicking takes you to a different screen
No real functionality just a screen
And check where people click on
Costs average
Evidence is average because you are only testing the look and feel not the concept
Goof to check if people like your interface
Wat is een mash up
Validation experiment
Combining several existing solutions to deliver the value you want to deliver
For example combine brightspace with teams
To find out if people like and if there is a demand
Costs are very high
Evidence is very strong because the paricipants get the whole application
Wat is de wizard of oz
Validation experiment
User sees an application (for example a chatbot)
But after the chatbot are people answering the questions
To find out if people want a chatbot and what kind of questions people are asking
Wat is concierge
Validation experiment
Same as wizard of oz but here it is transparent that steps are carried out manually
Learning what steps need to be taken to deliver customer value
Costs are low
Evidence is high because customers are experiencing the whole experience
Wat is het verschil tussen concierge en wizard of oz
By concierge people know that is is done manually and by wizard of oz peop,e don’t know
Wat is een mock sale
Create a high fidelity physical prototype
Put it on store shelves and see if people want to buy it
Observe who want to buy it and ask at the counter some questions and if they want to be contacted when the product sells
Costs are average
Evidence is high
