6 Flashcards
Wat is een revenue model
Framework for generating financial income
Wat is bricks and clicks revenue model
A business model that combines physical stores with online stores for example a shoe store
What is de value proposition van een market place (channels, key activities, key resources, revenue streams, costs)
Channels: Providing channels
Key activities: Focus on website and brand
Key resources: Website and ICT staff
Revenue streams: Ads and transaction fee
Costs: ICT costs
Is freemium alone revenue model
No
Freemium will only work if they have a huge market or sell other things or advertising
Wat is pricing
The process whereby a business decides the price at which it will sell its product or service
Pay per unit
Pay per click
Pay per view
Pay per use
Pay per day
Pay per result
Uit welke dimensies bestaat de outside in look at pricing
Customer dimension
Product dimension
Market dimension
Wat is de outside in look at pricing
Looking what price you are able to get in the marketplace
How much is the market willing to pay
Wat is de customer dimension
Is your customer segment looking for a bargain or a high price as a positive feature (people drive Rolls royce because it is expensice)
How much are people use to pay for something comparable
Wat is de product dimension
How much value will it bring (what are the benefits)
In what way wil lthe customer get value: per day per unit
Wat is de market dimension
What are competitors charging
How many competitors and substitutes are in the market
What is the blue ocean and red ocean
Blue ocean no competitors
Red ocean a lot of competitors
Wat is het cost of click van Google
You pay per click you get what doesn’t mean you sell anything
It is expensive but worth it if it pays a lot and keeps buying
Wat is de outside in look at pricing in het kort
Customer dimension: Willing to pay
Product dimension: Benefits/value and Parameter (pay per click or per unit)
Market dimension: competitor price and competitiveness
What is a wide view of competition
All types of competition for example Domino’s
Pizza hut
Frozen pizza’s
Other food
Welke type competitors zijn er
Offering the same as you
Offering something slightly different but same need (Rolex in watches market)
Offering alternative, substituting your offering
Doing nothing maintaining status quo: Customers who say they do not need a watch
Existing competitors known to you
New entrants known to you
New entrants not known to you
What is always a competitor when you want to sell something
Status quo
How to beat the competition
Advantage in at least on of these:
Better
Faster
Easier
Cheaper
Aligned with values
