2 Flashcards
Waarom moet je enviroment mapping
To analyse the market and position your brand
Waaruit bestaat market/ brand positioning
1: To understand what your customers want
2: Understand what your companies brand capabilites are
3: Understand how each competitor is positioning its brand
Wat is brand positioning
Designing the brand offering and image to accupy a place in the mind of the target market
If you want the best quality or cheapest
Wat is een business model
How an organisation creates delivers and captures value
Waaruit bestaat environment mapping
Key trends
Market forces
Macro economic forces
Industry forces
Wat zijn de voor en nadelen van de kraaijenbrink canvas
Voordelen:
Very complete
Nadelen:
Business money orientated
Wat zijn de voor en nadelen van een business model canvas
Voordelen:
Easy to use
Provides inside
Nadelen:
Mixed levels of abstraction: some parts are more important than others
Waarom zou je een business model canvas gebruiken
Consider different dimensions
All the dimensions need to be alligned with each other
Show the work you have done to board members
Avoid making a too big business plan and become inflexible
Wat zijn de voor en nadelen van een lean canvas
Focusses more on problem solving
Voordelen:
Used by start ups
Covers alternatives
Nadelen:
Not a real business model representation resources and processes are missing
Wat zijn de voor en nadelen van het social business canvas
Voordelen: Shows difference with commercial canvasses and is more social focussed
Nadelen:
Too many components making it too complex
Mixed levels of abstarction (some parts are more important than others)
Wat zijn high touch en low touch business models
High touch a lot of interaction with human being
Low touch not a lot of interaction with human beings
Uit welke 4 lenzen bestaat de business model canvas
Feasability
Desirability
Viability
Adaptability
Wat is desirability
Deals with the right part of the business model canvas
Is there a customer need and want your solution and are they willing to pay for it
Wat is feasability
Left side of business model canvas
Are you able to create develop or manage activities resources and partners to create sell or deliver the value proposition
Wat is viability
Will it make profit
It is the value proposition or the company
Wat is adaptability
Can we deal with external threats
For example competitors, the market or customers
Wat is de kritiek op lenzen
Too business or money oriented
There should be more dimensions considered
How will employees be impacted
What will the envrionment impacts be
Wat zijn belangrijke onderdelen van desirability
Channels, customer relationships and customer segments
Do your channels fit the customer segments
Wat zijn voorbeelden van hoe je fitting channels vind
Uber uses an app
Coolblue a site
Older companies with older customers can just stand on a market and hand out flyers to find their customer
Waaruit bestaat customer relationship
Duration of the relationship:
One off
A few repeat purchases
Life long customer
Relationship types:
Human interaction
Assistence
Self service
co-creation
These types need to fit with your customers and value proposition
Wat zijn belangrijke punten voor desirability
Get proof that people actually want and appreaciate your product
Through research, tests or pre orders
Wat zijn assumptions voor desirability, viability, feasability en adaptability
Desirability: there will be customers and they want to switch to our product ans stay loyal to us
Viability: Customers will pay the price and we will make profit
Feasability: we can get the required assets and partners want to partner with us
Adaptability: We can deal with changes in economy and technology
Welke types of business models zijn er
