7 Flashcards
The history of games can be traced back to 5000 years ago.
True
Ancient games were available to people of all ranks.
False, only to royalty
ACG stands for Animation、Culture、Game.
False, Anime, Comics and Games
Game companies earn from advertisement and in-app purchase.
True
The Genshin Impact game is updated frequently, and every 42 days a new piece of map will be unlocked.
True
The Genshin Impact and Zelda games have no similar parts; they are two different types of games.
False
PVP stands for play very perfect, it’s a compliment for those players who played well.
False, in gaming it means player versus player.
A stronger policy restriction could be an opportunity for the Genshin Impact, since there will be fewer new games, which means fewer competitors.
True
Because the number of anime game users is large and their spending capacity is high compared to other game users, the power of consumer of the anime game development industry is not very high.
False
Analysis: While the number of anime game users in China is large and has high spending capacity, they are discerning about game quality and show high loyalty to specific games. This makes acquiring and retaining users a crucial factor for success in the anime game development market.
The Chinese regulations of gaming industry is stringent, which is mainly manifested by the presence of a protection policy for minors and the decreasing number of game approvals over time by the authority.
True
The threat of substitutes is high in anime game developing industry because there are too many ways to enjoy leisure and entertainment
True
New entrants pose a significant threat to existing game developing companies because with the development of local IPs in China, the cost of IP in game development has become lower
False
Analysis: It’s true that local IPs are developing rapidly and the cost of IPs is gradually decreasing. However, due to the shortage of high-level artistic designers in China and the relatively mediocre quality of IPs, the cost of IPs still constitutes a significant proportion of the total costs. Therefore, the threat of new entrants to existing businesses is moderate.
Tech companies believe the metaverse is the next generation of the internet.
True
Tech companies believe the metaverse is only relevant to gaming and that is why they choose to invest more in gaming.
False
The gaming industry has always fully included women.
False
Almost half of Genshin Impact players are women.
True
Which one is not true about ACG game industry?
a. ACG games are anime-influenced games.
b. The core competence for a company in ACG game industry is: personality layouts, storylines and art designs.
c. There is less demand for anime content games in the market in recent years.
d. Many ACG games now use a “Free download, in-app purchase” model.
Answer C
Which of the following is true about miHoYo?
a. The founders established their team in 2011.
b. Liu Wei, CAI Haoyu and Luo Yuhao graduated from Shanghai University.
c. In 2014, miHoYo launched Honkai Impact 2nd without collaboration with video websites.
d. Genshin Impact has its global open beta test in 2018.
Answer A
Which one is true about the modern game industry?
a. More than 75% of all game developers reside in the US.
b. There are over 2.2 billion mobile gamers.
c. Revenues are soaring in Role-playing games.
d. Advertisement revenue matters most in China and Japan.
Answer B
Which one is not a feature of Genshin Impact?
a. Anime-like storyline.
b. Free download, in-app purchase model.
c. Game scene showing local culture.
d. Perfect PvP combat system.
Answer is D. Explanation: Genshin Impact dose not have a traditional PvP combat system, making it different from other ACG games.
Which one is not the strength of the Genshin Impact?
a. The Genshin Impact keep updating their game.
b. The characters of Genshin Impact are all purchased from a famous comic.
c. The characters of Genshin Impact are created by themselves, without paying for IP license, which allows the Genshin Impact to lower their cost.
d. The music and Opening Cinematic are elaborate and beautiful.
Answer is B.
Which of the following is true about the Genshin Impact?
a. The Genshin Impact is an old game, that went public in 2003.
b. The Genshin Impact keep updating their game.
c. The Genshin Impact has a low profit margin since they need to pay high license fees for their characters.
d. Under economic recession, the Genshin Impact will make no profit, since no one will pay for games during the economic recession.
Answer is B.
Note that entertainment such as games which a relatively low-priced are less impacted by recessions.
Which one is NOT a threat to the Genshin Impact?
a. There might be more competitors, since other game company may want to make a similar game.
b. A new player may feel that it is harder to learn how to play the Genshin Impact because the game keeps updating, the map is too big and the characters are too many.
c. The economic recession may lead to a lower profit, since people may have lower salary, and they need to spend their money on other necessities.
d. There is no update of the Genshin impact, so players may feel bored with playing the same things all the time and quit the game.
Answer is D.
Where do the players of the Genshin of impact come from?
a. China.
b. Korea.
c. Japan.
d. All of the above.
Answer is D.
The reason for the moderate potential of new entrants of anime gaming industry is:
a. There is a relatively high entry barrier of this industry because the cost of producing a game is very high.
b. Considering the stringent national regulations, the new game may not pass the approval process.
c. Hard to grasp the rules of anime game development for the new generation
d. All of above.
Answer is D.
Compared to companies who focus on anime game development, traditional mobile game development companies have the following advantages:
a. Have abundant funds.
b. Know more about the anime culture and anime games.
c. Can always have high-quality game characters.
Answer is A.
Which of the following are characteristics of anime game users:
A. The number of anime game users in China is large.
B. They have high spending capacity compared to other game users.
C. They have low loyalty to specific games and easily switch to other games.
D. All of above.
E. A and B.
Answer is E.
Analysis: Anime game users show high loyalty to their favorite games, which is one of the reasons for high power of customer in this industry.
All BUT one of the statements below are true:
A. There is high competition in anime game developing industry because numerous excellent game developers already exists.
B. There is high threat of substitutes because there are too many ways to enjoy leisure and entertainment for people.
C. MiHoYo belongs to the upstream segment of anime game industry.
D. The traditional mobile game developers adopt the strategy of competing on the basis of quality and have abundant financial resources to support the development.
Answer is D.
Which is not true about women in the gaming industry?
a. Women make up only a small percentage of the workforce.
b. Games lack female representation overall.
c. Women are considered a crucial market for gaming companies.
d. Women protagonists in games continue to be stereotyped and hyper-sexualized.
Answer is C.
Which of the following is true about Genshin’s female characters?
a. Genshin has twice as many female playable characters than males
b. Fans think that Genshin’s female characters have deep and interesting storylines.
c. Genshin does not hypersexualize its female characters.
d. Genshin in actively marketing to women more than to men.
Answer is A.
Why are tech companies investing in gaming?
a. Gaming is an easy industry to get into.
b. Gaming is where metaverse technology is being developed.
c. Tech companies just want to increase influence in the current gaming industry.
d. Techies all like games.
Answer is B.
Video games are seen as the way the future metaverse would function because:
a. Players stay engaged for hours every day.
b. Players already often make purchases within games.
c. Players already create avatars and interact with others.
d. All of the above
Answer is D.
