6 Flashcards
DJI dominates the civil drone market with more than ( ) market share of the global drone market.
A. 40%
B. 50%
C. 60%
D. 70%
Answer is D.
DJI is the Industry dominator of civil drone market, head-quartered in ( ).
A. Guangzhou
B. Shenzhen
C. Shanghai
D. Beijing
Answer is B
Civil drones can be further divided into different segments. Which segment’s market share by Revenue is the highest by 2017?
A. Consumer Segment
B. Prosumer Segment
C. Commercial Segment
D. Recreational Segment
Answer is B.
Prosumers are amateurs who purchases equipment with quality or features suitable for professional use. Prosumer Market share by revenue was 69% by the end of 2017.
DJI’s eco system comprises the following except ( ).
A. Research and education
B. Open-sourced third party development
C. Online sharing social platform
D. Drone racing
Answer is B.
Its third-party development is closed-sourced, and people say DJI is the “Apple” in the drone industry.
In recent years, DJI’s focus has shifted from consumer drones to commercial drones, and commercial drones are designed to carry heavier payloads such as professional-grade cameras and sensors with higher stability and even autonomous flight system. Which of the following models is NOT a commercial drone?
A. Zenmuse L2
B. T25 agriculture
C. FlyCart 30
D. Flame wheel
Answer is D.
Flame wheel is a consumer drone. I highlighted A, B and C in the presentation as examples to indicate that DJI’s focus has shifted from consumer drones to commercial drones.
DJI has many strengths except for one of the following:
A. DJI occupies over 70% of the civilian drone market share.
B. DJI focuses on developing technology.
C. DJI has strong brand recognition and wide user base.
D. DJI has limited competitors in the civilian drone industry.
E. DJI has strong international presence.
Answer is D.
DJI has many competitors such as 3DR, Parrot, Yunnec, etc. These competitors are external threats to DJI.
The threats of new entrants to DJI are low because of all but one of the followings:
A. New entrants lack significant investments in researching and developing technologies.
B. New entrants would face challenges in dealing with consumers’ data therefore may invite data security issues.
C. New entrants lack mature channels of distribution.
D. New entrants would face challenges in achieving cost efficiencies as existing drone manufactures.
Answer is B.
The data security issue is not a barrier to entering into the civilian drone industry. The issue happens after the entry. Some existing drone manufacturers including DJI concern about this issue.
Which of the following statements about the bargaining power of buyers or suppliers of DJI is True:
A. The bargaining power of suppliers of DJI is low because all components of DJI drones are easily available via multiple suppliers.
B. The bargaining power of suppliers of DJI is low because DJI has developed most drone components.
C. The bargaining power of buyers of DJI consumer drones is low because DJI drones provide the best consumer drones.
D. The bargaining power of buyers of DJI consumer drones is low because the switching costs is high.
E. The bargaining power of buyers of DJI professional drones is low because there are not too many drone manufacturers provide professional drones.
Answer is E.
A: not all components have multiple suppliers. B: DJI has not developed most of the drone components. However, it indeed develops some main components such as the flight controller, the speed controller, and the image transmitter. CD: The bargaining power of buyers of DJI consumer drones is moderate to high because there are many alternatives for consumer drones, such as Yunnec drones and Xiaomi drones.
Which of the following statements about DJI and its competitors is False:
A. The competition in the civilian drone market is intense.
B. Xiaomi is a competitor of DJI in making consumer drones.
C. DJI ranks first in the global market share by revenue of the drone industry.
D. Comparing with its competitors, DJI has an advantage in providing low-price products to consumers.
Answer is D.
The competition in the civilian drone market is intense. DJI ranks first in the global market share by revenue in the drone industry. Xiaomi is a competitor of DJI in making consumer drones and has an advantage in providing low-price products.
How did DJI adapt to the COVID-19 pandemic?
A. Offered a “UAV Epidemic Prevention and Control Solution“-Plan to local authorities
B. Offered road traffic safety services for pandemic prevention
C. They organized volunteer service teams in various provinces for efficient sanitation and to foster epidemic prevention
D. All of the above
E. None of the above
Answer is D.
DJI was very creative and helpful in solutions for handling the pandemic better.
Which of the following purposes of drones are part of the Environmental Group at DJI Drones? (Multiple answers for some reason)
A. Biodiversity and Habitat Monitoring
B. Precision Agriculture
C. Renewable Energy Development
D. Air & Water Quality Monitoring
E. Infrastructure Inspection
Answers are ACD
Which of the following purposes of drones are considered Economic? (Multiple answers)
A. Urban Planning
B. Disaster Relief
C. Carbon Sequestration Monitoring
D. Erosion Control Monitoring
E. Infrastructure Inspection
Answers are ABE
Why do farmers use drone technology and thermal cameras before they harvest grass?
A. Because deer younglings that do not have an instinct to flee yet might still lie in the field
B. Because they want to monitor pests on the fields
C. Because they want to check the humidity of the soil in the field
D. All of the above
E. None of the above
Answer is A
DJI founder Frank’s three-pronged strategy includes all but:
A. maintaining DJI’s lead position in the hobby market via incremental innovation to develop next generation products integrated with intelligent devices.
B. penetrating the commercial market for aerial filming and photography.
C. developing the market of drone associated equipment.
D. developing completely new technologies to create new markets.
Answer is C
When did DJI become the dominant player catering to the hobby market?
A. in 2008.
B. in 2012.
C. in 2018.
D. in 2020.
Answer B
In the presentation, drone racing was connected with all but:
A. Consumer and hobby.
B. National pride.
C. AI.
D. Military.
Answer is D.
According to DJI’s website, DJI has covered all industries but:
A. Marine monitoring.
B. Public safety.
C. Oil and gas.
D. Electricity.
E. Aerial surveying and AEC.
Answer is A.
DJI focuses an aerial drones.
DJI started with assembling unmanned helicopter models.
False. It starts with manufacturing helicopter flight controller.
Civil drones have a long history, and they can be traced back to the early 20th century.
False. Military drones have this long history. As an indicator of civil drones’ infancy, there were almost no mentions of the potential of civilian or non-military drones in the early 2010s.
The global market for civilian drones is already larger than the market for military drones until 2019.
False. 11.75 billion (military) versus 6.3 billion (civil).
Federal Aviation Administration of America had issued a series of favorable policies for commercial drones in the early 2000s.
False. Commercial drones were still banned by the Federal Aviation Administration of America in 2011.
Phantom 1 is DJI’s first ready-to-fly package with 3rd party camera and it’s a milestone product. Ready- to-fly means you don’t have to assemble parts of the drone when you unpack the package.
True.
DJI benefits from economies of scale due to its large production volumes. New entrants would face challenges in achieving similar cost efficiencies.
True.
DJI has large production volumes. When DJI increases its level of output, it has the cost advantage. New entrants lack this advantage of economies of scale.
The threat of substitutes of DJI is high.
False.
The threat of substitutes of DJI is low. Traditional products (home-made drones and simple aerial imagery services) may not be attractive to many consumers, who prefer a combination of unique features. Additionally, it is not very likely to move toward a new technology that can replace drones in the near future.
The bargaining power of suppliers of DJI is high.
False.
The bargaining power of suppliers of DJI is moderate. DJI drones have many components. Some components have multiple suppliers while some have limited suppliers. DJI develops its main components like the flight controller, speed controller, image transmitter. At lease for these components, the bargaining power of suppliers is low.
One of the main threats to DJI is the sanction from US Federal Government.
True.
US Federal Government has been banning DJI drones since 2017 for government use, which constitutes a major threat to DJI.
The wide user base has helped DJI remain strong in exceptional circumstances such as the COVID-19 Pandemic.
True.
Although many drone companies were affected during the pandemic, the DJI remained strong, partly because its wide user base and customer loyalty.
The regulatory landscape on the use of drones is fragmented.
True.
Advancements in the drone technology are stagnating.
False.
Scanning the fields with a drone before a harvest of grass has no influence on the production of hay-silage.
False.
If a deer youngling sadly dies during the harvest process, it contaminates all of the hay and is therefore unusable for the silage-production.
DJI’s business stagnated and nearly collapsed during the COVID-19 pandemic.
False.
DJI adapted very well to the pandemic.
DJI is so successful in consumer drone market because it has used Blue Ocean Strategy.
True.
DJI was the first to tap the unmet consumer drone demand for ready-to-fly drones; therefore, DJI dominated in this market.
Consumer drone market is totally not a blue ocean now.
False.
There are still some specific fields in consumer drone market as blue ocean which have pretty large potential development space, such as drone racing.
Commercial drone market is still a blue ocean.
True.
The global commercial drone market is rapidly expanding, with significant growth and development driven by the increasingly diverse applications across industries such as agriculture, media & entertainment, and real estate.
Drone pod equipment market is a blue ocean.
True.
DJI has a loyal customer base in drone market which is good for it to explore drone pod equipment market.
Hydrogen-powered drone is a blue ocean.
True.
At present, the domestic civil drone power is mainly lithium battery, but there is a fatal shortcoming of insufficient battery life. The hydrogen-powered drone stands out in the new energy drone by virtue of its high-capacity density and long endurance.
