3 Flashcards
Toutiao’s (头条) exponential growth was attributed to its Al-based technology. Toutiao used data-mining technology to sort and filter massive content, and computer vision and natural language-processing to capture user preferences from online behavior.
True
It was the typical product strategy adopted by ByteDance - to develop multiple products in the same space, generate internal competition, evaluate them on key indicators, and choose the best performing product as the core business.
True
Tiktok and douyin are not separated, douyin users would automatically have access to tiktok, and vice versa.
False
There are 3 main categories of content suppliers in the short video streaming industry, namely (1) user generated content, (2) professionally generated content, and (3) professional user generated content.
True
The force for threat of substitute products or services is strong for TikTok because it is easily substituted by activities that fill fragmented time.
True
The bargaining power of buyers is weak for TikTok because consumers on TikTok are not price sensitive.
False, consumers on TikTok are price sensitive.
Indonesia government has put forward beneficial policies for TikTok shop to operate within the nation.
False
TikTok is an entertaining-content producer that cares more about time consumed on the app instead of effectiveness of the app.
True
TikTok has a page design that displays several frontpages of different videos from which users can pick which one to take a look at.
False
In 2017, TikTok established a joint venture with Musical.ly in order to enter the foreign market.
False. TikTok acquired Musical.ly in November 2017
In 2017, TikTok gained access to international users and product innovation ideas by acquiring Musical.ly.
True
News Republic, acquired by TikTok, is a global new aggregator and provides diversified content services for global users
True
In 2020, the Indian government banned TikTok along with 58 other Chinese apps due to data privacy concerns
True
TikTok’s primary source of revenue is from in-app purchases.
False, TikTok’s primary source of revenue is from advertisements, not in-app purchases.
TikTok was eventually banned in the US after an executive order signed by the Trump administration.
False, While the Trump administration did sign an executive order that would have effectively banned TikTok in the US, the ban was later rescinded by the Biden administration, so TikTok was not actually fully banned in the US.
The following statements about the business model of TikTok is true EXCEPT:
a. The technology mode for TikTok and douyin are standardized technology which is AI algorithm plus “zhongtai”(middle platform).
b. Trial and the error/internal competition mode which means launching a series of products to generate internal competition and evaluate them on key indicators, and choose the best performing product as the core business.
c. Manage and cultivate content creators, Cooperate with local universities or launch its own programs in order to make sure to promote more content creators to its platform.
d. Because the underlying business model for TikTok is similar to douyin, it shows that Chinese cultural elements were reinforced on tiktok.
Answer D
Below are the ways of monetization for TikTok EXCEPT:
a. Advertising
b. E-commerce
c. Premium subscription
d. In-app purchase
Answer C
What is “for your page”?
a. A platform to cultivate content creators, the platform matched the most suitable creators for brands to partner with, providing opportunities for creators to translate millions of views, likes and followers into revenue.
b. A app launched by ByteDance in April 2016, it is a 15-second short-video community, targeted at users in China’s third- and fourth-tier cities.
c. An AI based recommendation algorithm developed by ByteDance, that automatically fed news and videos based on user information.
d. A creator fund set up in 2020, aiming to cooperate with local universities as a way of avoiding losing creators.
Answer C
What technology development and innovation will be a crucial factor that may change supplier power?
a. Artificial intelligence generated content
b. increase in mobile phone processing speed
c. reduction in price of smartphones
d. increase in smartphone internet speed
Answer A
Who is the main rival of TikTok?
a. Kuaishou
b. Douyin,
c. Samsung
d. Xunzi
Answer A
Why is the customers’ switching cost from TikTok low?
a. Because the only equipment consumers need is their smartphone, and there is virtually no sunk cost
b. Because consumers will need time to learn to use other video streaming platforms
c. Because consumers have strong brand loyalty to TikTok
d. Because there are no other similar products to TikTok
Answer A
Which of the following indicator can show the conversion effectiveness of commercial ads on a social media platform:
a. Cost per mille (CPM)
b. Total spend on commercial ads
c. Click-through rate (CTR)
d. Cost per purchase (CPP)
Answer A
Cost per mille is the cost an advertiser pays for one thousand views. or impressions of an advertisement.
Which of the following is not an external threats:
a. Short-video platforms created by other tech giants
b. Privacy issue class action
c. National security censorship by foreign government
d. Poor investment return on E-Commerce
Answer is D, this is not a threat but an internal weakness.
What is the model that TikTok uses to distribute information to the users:
a. distribution based on social networks
b. distribution based on followers
c. distribution based on personalized algorithm driven by user behavior
d. distribution based on random recommendation
Answer C
What is not the drawback of TikTok to establish a joint venture?
a. Divide the benefit
b. Technology transfer
c. Potential brand confusion
d. Full control
Answer is D. Full control is usually considered a benefit of not doing a JV.
TikTok has acquired all the following company except:
a. Musical.ly
b. Filpagram
c. Toutiao
d. News Republic
Answer C: Toutiao
What is not the obstacles of TikTok:
a. AI algorithm
b. Political censorship
c. AI content-producing technology
d. Low CPM& CVR
Answer is A
Which statement about TikTok’s impact on young people’s political identity is true?:
a) Most participants in a study reported no shift in their political ideology after using TikTok.
b) The majority of users reported becoming much more liberal after using the app.
c) TikTok’s original user agreement allowed for the uploading of political messages.
d) The amount of political news seen on TikTok is related to users’ perceived political-ideological ‘sameness’ with those they follow on the app.
Answer is D
Which of the following best describes TikTok’s response to concerns about its impact on users’ mental health?:
a) TikTok denied any negative impact on users’ mental health.
b) TikTok introduced features encouraging users to take breaks, utilizing well-known influencers.
c) TikTok removed all content that could potentially harm users’ mental health.
d) TikTok introduced a feature that limited the app usage to 1 hour per day.
Answer is B
Regarding TikTok’s environmental factors, which of the following is true?:
a) TikTok has been criticized for its high carbon footprint due to data centers.
b) TikTok promotes eco-friendly content and initiatives to raise awareness about environmental issues.
c) TikTok has been awarded for its sustainability initiatives in the tech industry.
d) TikTok has partnered with environmental organizations to plant trees for every video uploaded.
Answer is B
