4 Flashcards
McDonald’s is the first western fast-food brand that came into China.
False
Today, KFC is still considered to be luxury food to Chinese people.
False
Local fast-food brands are having a fierce competition with the global brands in the exact same market niche.
False
Local brand Wallace has the highest number of stores in China among all the fast-food brands.
True
The most important strategy for a western fast-food brand to be successful in a foreign market is being cost-effective.
False
Domino’s has pizza products only.
False
Domino’s will change its pizza flavor for different markets.
True
Domino’s is the biggest pizza company in China.
False
In China, if Domino’s pizza delivery lasts more than 30 minutes, you can get a free pizza.
True
Pizza Hut has been generating profits during the pandemic.
True
The first Pizza Hut in China was a joint venture.
True
Pizza Hut depends on its foreign business units and the employees closest to customers to drive innovation.
True
Pizza Hut has been using Blue Ocean Strategies to adjust to new markets.
True
La Cesar is a local Chinese pizza brand.
True
The bargaining power of Chinese customers in the Chinese pizza industry is low.
False
Expanding into lower-tier cities with growing middle class is an Opportunity in the light of the SWOT analysis for the Chinese Pizza Industry.
True
Compliance with ESG standards cannot be recommended as a Blue Ocean strategy for the Chinese pizza industry.
False
What is the reflection that a western fast-food brand is innovative in its service in China?
a. Digital ordering system
b. Fusion cuisine
c. Delivery
d. Being 24/7 open
e. Coupons
Answer A
What is NOT a trend in today’s tier-3 and tier-4 cities’ fast-food markets in China?
a. Previously unexplored market
b. Rising number of the middle class
c. Local brands are quickly occupying the market
d. The consumers are paying more attention to their health than any other people in the country.
e. It’s under fast development.
Answer D
What is NOT the evolved preference of Chinese customers in the fast-food market?
a. They prefer convenience and thus the location of the store is considered to be very important
b. They prefer the brand which is able to reflect their modern life style, for example health-orientation
c. They prefer the food to be finely-made and well-tasted
d. They prefer the food with high quality and care little about the price.
e. They prefer fast delivery speed
Answer D
What is the proper description of the competitive landscape of China’s fast-food market?
a. Global players hold a prominent share of China’s fast-food market
b. Local brands are increasing quickly, occupying the explored market of the “big brands.”
c. Local brands are developing slowly due to the fierce competition of the market
d. The whole market is a Red Ocean, and Blue Ocean Strategy would not work under this circumstance
e. Global players are thinking about moving out of this market because of the fierce competition and little economies of scale.
Answer A
Which of the following is an ordering platform used by Domino’s in the U.S.?
a. Twitter
b. Facebook Messenger
c. Smartwatches
d. Tesla Cars
e. All of above
Answer E
Which of the following are features of Domino’s?
a. Fast delivery
b. Various and convenient way to order pizza
c. Global and local flavor combined
d. Various delivery methods
e. All of above
Answer E
Which of the following is the city without a Domino’s store in China?
a. Beijing
b. Shanghai
c. Guangzhou
d. Shenzhen
e. Changsha
Answer E
Which of the following is not a delivery method of Domino’s?
a. Vehicle
b. Intelligent robot
c. Unmanned aerial vehicle (UAV)
d. Rocket
e. Bicycle
Answer D
Which of the following statements regarding strategies applied by Pizza Hut is correct?
a. Improving their menu by relying on its foreign business units and the employees closest to customers to drive innovation
b. Collaborating with other brands to raise brand awareness
c. Reducing their price to be more competitive
d. Expanding their store count to achieve the economy of scale
e. All of above
Answer E
When did Pizza Hut enter the Chinese market?
a. 1990
b. 1970
c. 1950
d. 2010
e. 2020
Answer A
Which of the following statements regarding Pizza Hut is false?
a. Pizza Hut has been developing packaged food.
b. Pizza Hut has a centralized research and development facility in the United States to generate new product ideas for its international business.
c. Pizza Hut created new sales opportunities through additional dayparts (refers to time of day in fast food industry).
d. Pizza Hut is collaborating with other brands to promote sales.
e. All of the above
Answer B
Which of the following facts regarding the digital capability of Pizza Hut is not true?
a. Pizza Hut has opened logistics centers to further their flexibility, and has invested in their supply chain management system to make it more robust.
b. Their store inventory system affords them the visibility to enable real-time sales forecasting and smart inventory replenishment.
c. Their digital ordering reached 89 % in 2022.
d. It has been investing money on customer-facing apps.
e. None of the above
Answer E
What is an opportunity under the SWOT analysis for the Chinese pizza industry?
a. Diversifying menu / adapting to Chinese taste.
b. Fluctuations in food prices and supply chain disruptions.
c. Changing consumer taste towards healthier diet.
d. Potential regulatory changes towards fast food industry.
e. Rather high prices compared to local food choices.
Answer is A
B&C&D are outside threats and E is a weakness.
High competition and price wars between competitors is _____ in the Chinese pizza industry?
a. An Opportunity
b. A Strength
c. A Weakness
d. A Threat
e. All of the above
Answer is C when you are referring to the industry as a whole.
Which strategy could help to succeed in the Chinese pizza industry?
a. Offering healthier, low-carb, high protein and vegetarian/vegan pizza alternatives
b. Developing innovative pizza recipes and snacks that combine elements of Chinese and Western cuisine
c. Emphasizing sustainability efforts, such as eco-friendly packaging (esp. less plastic), reduce food waste, using renewable energy sources and promoting recycling.
d. Collaborating with local Key Opinion Leaders (“KOLs”), live streams from restaurant kitchens, and cultural events
e. All of them above
Answer is E
Under the Porter’s Five Forces, what can be said about the Chinese pizza industry?
a. Competitive rivalry is high because there are well-established international brands but also strong Chinese pizza brands.
b. The Bargaining Power of Suppliers is high, because there are very few, that supply the pizza industry.
c. Threat of New Entrants is high, because is very easy to enter the Chinese fast-food market.
d. The Bargaining Power of Buyers is low, because customers have only a few options to choose from.
e. The Threat of Substitutes is low, because nothing can substitute pizza.
Answer A
