6th Quiz (Survey) Flashcards

1
Q

Survey

A

Data collection technique in which info is gathered form respondents by having them respond to questions or statements

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2
Q

Advantages of survey research

A
  • Versatility
  • Efficiency
  • Generalizability
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3
Q

On surveys, contingent question always follow a/an

A

Filter question

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4
Q

When to use Open-ended question on surveys

A
  • No prepared response choices

- When the researchers may not have enough knowledge to develop a response category

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5
Q

Developing Responses Categories for Surveys

A
  1. Should be exhaustive - Include all possible answerable responses
  2. Should be mutually exclusive - No respondent should be able to fit into more than one category simultaneously
  3. Should be distinguishable
  4. Can have neutral option - neither agree nor disagree
  5. Can have an Opt-out option - Don’t know, n/a
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6
Q

Group survey differ from other type of surveys…

A

It is distributed to more than one respondent at a time.

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7
Q

Best way to improve response rates on mailed survey

A
  1. Use different formatting to distinguish instructions
  2. White an attractive questionnaire
  3. Sen follow up letters and replacement questionnaires
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8
Q

In survey, questions should be…

A

Concise
Clear
Straight forward

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9
Q

Sequence of questions on surveys

A

Important to get accuracy

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10
Q

Matrix question

A
  • Grouping a series of questions under common theme using same response choice
  • Susceptible to response errors
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11
Q

Closed-ended question

A
  • Predetermined set of responses provided along with a question
  • Ease of data handling
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12
Q

Filter question

A

A question to sort of respondents for whom more detailed follow up question may not apply and show therefore not asked

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13
Q

Double-barreled question

A

A question that touches upon more than one issue, yet allows only for one answer

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