6th Quiz (Survey) Flashcards
Survey
Data collection technique in which info is gathered form respondents by having them respond to questions or statements
Advantages of survey research
- Versatility
- Efficiency
- Generalizability
On surveys, contingent question always follow a/an
Filter question
When to use Open-ended question on surveys
- No prepared response choices
- When the researchers may not have enough knowledge to develop a response category
Developing Responses Categories for Surveys
- Should be exhaustive - Include all possible answerable responses
- Should be mutually exclusive - No respondent should be able to fit into more than one category simultaneously
- Should be distinguishable
- Can have neutral option - neither agree nor disagree
- Can have an Opt-out option - Don’t know, n/a
Group survey differ from other type of surveys…
It is distributed to more than one respondent at a time.
Best way to improve response rates on mailed survey
- Use different formatting to distinguish instructions
- White an attractive questionnaire
- Sen follow up letters and replacement questionnaires
In survey, questions should be…
Concise
Clear
Straight forward
Sequence of questions on surveys
Important to get accuracy
Matrix question
- Grouping a series of questions under common theme using same response choice
- Susceptible to response errors
Closed-ended question
- Predetermined set of responses provided along with a question
- Ease of data handling
Filter question
A question to sort of respondents for whom more detailed follow up question may not apply and show therefore not asked
Double-barreled question
A question that touches upon more than one issue, yet allows only for one answer