6.Rural rebranding

Question 1

What is rebranding

Answer 1

Marketing a place with a new identity in the consciousness of the public and business it should work on a local and gloabal scale.

Question 2

what is reimaging

Answer 2

removes negative images of places
new imagery that picture modernisation
usually comes with a slogan

Question 3

regeneration

Answer 3

long term process involving economic physical and social actions.

Question 4

what are they used for

Answer 4

Regeneration and rebranding are often designed to tackle inequalities in either urban or rural places, and make places more economically productive and/or socially acceptable.

Question 5

Why could re-branding be needed in an area??

Answer 5

To compete to attract inward investment and visitors (tourism/business).
To increase public or consumer awareness of changes that have/will improve social, economic and physical characteristics of a place.
To emphasize the distinctiveness and attractiveness of a place.
To discard negative images associated with deindustrialisation, public disorder, crime, multiple deprivation, etc.
To promote pride in a place by local communities

Question 6

The process of rebranding

Answer 6

reimaging and regeneration lead to rebranding

Question 7

Places vary in their dynamism (the rate at which they change).

Answer 7

E.g. smaller or more remote places may change socially and economically more slowly than larger cities, while villages close to cities will be affected by commuting. Places may lose or gain their attractiveness, value or defining attributes.

Therefore there are differential needs for regeneration and rebranding between places.