67: Intro To Monopolistic Competition Flashcards
monopolistic competition
many producers competing for the same consumers but offering differentiated products
short run
the number of firms is a given
maximizes profits where MR =MC
can be profitable
long run
the industry will not be in the long run until the b persistent loses have been eliminated by the exit of some firms, and the persistent profits have been eliminated by the entry of new firms
zero profit equilibrium
the long run occurs when there is no more entry or exit, and every firm earns zero profit
demand curve tangent to ATC curve
Why is P > MC in monopolistic competition
more sales at the posted price increases revenue more than it increases costs
excess capacity
monopolistic competitors fail to produce where average costs are minimized
is monopolistic competition good?
trade off between higher average total cost and product diversity